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Thiago Luz

@thiagoluz

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Performance-driven Media Buyer with 5+ years’ experience managing over $3M in campaigns.

Brazil

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What I'm looking for

I am looking for opportunities that allow me to leverage my media buying expertise in a dynamic team environment, focusing on performance and data-driven strategies.

I am a performance-driven Media Buyer with over five years of experience managing ad campaigns across platforms such as Meta, Google, and TikTok Ads. My expertise lies in scaling ad spend efficiently and improving funnel performance while leading cross-functional teams. I have a strong background in creative testing and data-driven decision-making, which has allowed me to successfully manage over $3 million in ad campaigns.

In my last role as a Media Buy Coordinator at CURV Group, I led media buying operations and collaborated with various departments to align marketing, design, and logistics goals. I was responsible for budget decisions across campaigns ranging from $2,000 to $90,000 in daily spend ($1M/mo in peak season). My proficiency in tools like Google Sheets, Slack, and Asana has enabled me to optimize performance and manage tasks effectively.

Experience

Work history, roles, and key accomplishments

Media Buy Coordinator

CURV Group

Aug 2023 - May 2025 (1 year 9 months)

Led media buying operations and collaborated across departments to align goals between marketing, design, video editing, copywriting, finance, and logistics. Responsible for budget decisions across campaigns ranging from $2k to $90k in daily spend throughout the year.

Meta Ads Applovin Google Sheets Slack Asana Miro Budget Management Cross Functional Team Leadership Campaign Optimization

Media Buyer

CURV Group

Jul 2022 - May 2025 (2 years 10 months)

Managed campaigns across Meta, TikTok, Google, and Bing, collaborating with design, video editing, and warehouse teams for real-time adjustments. Focused on ROAS as the main KPI, with CPL, CPA, and CTR as supporting metrics.

Meta Ads Google Ads Bing Ads A B Testing Google Sheets Slack Asana Notion Miro

Education

Degrees, certifications, and relevant coursework

Federal University of Sao Paulo

Bachelor, Art History

2011 - 2016

Grade: 4.2

Activities and societies: Studied Art History at the Federal University of Sao Paulo.

Comprehensive understanding of art movements, historical contexts, and critical analysis.

Google

Certification, Digital Marketing

Completed Google Ads certification covering Search, Display, Video, Shopping Ads, Apps, Creative, Measurement, and Analytics. Developed expertise in various aspects of Google advertising platforms.