Carlotta Casanova

Streamlines operations and creates project efficiencies while supporting a zero-waste approach. Oversees project lifecycles, merchandise planning, and research for sustainable suppliers.

Provides freelance consulting services for Kering Eyewear. Specific responsibilities and outcomes were not provided.

Coordinates cross-functional efforts to develop and execute marketing initiatives aligned with the brand’s image, mission, and vision. Develops brand strategy using the marketing mix and manages global marketing budget and reporting.

Coordinates cross-functional efforts to develop and execute marketing initiatives aligned with the brand’s image, mission, and vision. Manages brand relationships, marketing budget, and prepares sales and marketing data reports for top management.

Built and developed a local marketing team in a start-up environment and created China distribution and marketing plans for a brands portfolio. Managed marketing budget, organized sales events and store visits, negotiated POS visibility activities, and produced analytics and reports for HQ and regional leadership.

Developed and implemented China distribution and marketing plans for a five-brand portfolio, including budgeting. Supported sales events and store visits, negotiated POS visibility activities, provided merchandising guidelines, and prepared sales and marketing analytics with competitive analysis.

Supervised implementation of international seasonal campaigns across the Asia-Pacific region and supported regional brand manager budget management. Coordinated POS visibility activities, liaised between regional/global headquarters and Asia-Pacific subsidiaries, and supported sales event and product ranking organization.

Supported Dior Brand Ambassadors with negotiation and execution of seasonal and permanent POS visibility activities. Coordinated store visits and international campaign execution, supported sales events, trained ambassadors on collections and VM guidelines, and prepared sales and marketing reports.

Supported the marketing team with sales and sponsorship event organization and helped coordinate store visits with VM and sales teams. Mapped selective distribution for Dior and completed a short-term logistics assignment.

Completed academic fieldwork focused on recommendations for the company’s entry strategy in the Chinese spirits market. Conducted market research and competitive analysis, assessed entry barriers and costs including IPR considerations, and presented SWOT findings.

Supported import/export trade activities, including customer acquisition and digital marketing activities. Organized sales events and handled documents and technical drawings translations.

Supported foreign transfers processing, including debt and credit-related activities. Helped with funds creation, extension, and close-out tasks.

Completed an MBA in International Management (MIEX) through 2010 to 2011.

Earned a Master of Science in International Management (MIEX) from 2009 to 2010.

Completed a Master of I level in International Management (MIEX) during 2009 to 2010.

Completed a Diploma of Education focused on commercial and marketing training for Made-in-Italy commerce in China from 2006 to 2007.

Completed an International Post Graduate Language Diploma in Chinese Language and Culture in 2008.