Open to opportunities

Carlos Ruiz del Vizo

@carlosruizdelvizo

Message

I build demand generation, conversion, and revenue engines for SaaS, fintech, and LATAM markets.

United States

Message

What I'm looking for

I'm stepping back from founding to lead a commercial function full time, connecting demand generation, pipeline, conversion, pricing, and sales execution to revenue outcomes.

I founded and ran menu.link, building its commercial engine across target markets, pricing, demand generation, enterprise sales, and delivery. I grew the platform to 800+ active businesses and 4M+ users served while selling sponsored placement inventory to CPG brands.

I've led conversion and growth programs at ClickFunnels, Kajabi, Ignite Visibility, FinConecta, and 500 Global. My work has supported SaaS growth from $40M to $250M ARR, lifted trial-to-paid conversion by ~60% at Kajabi, and delivered an aggregated ~35% annual conversion increase across Ignite Visibility client programs.

I connect marketing activity to revenue outcomes through pipeline management, experimentation, paid acquisition, lifecycle programs, pricing, and sales alignment. I bring deep LATAM market access, native Spanish, and experience building teams and commercial operating cadences.

Experience

Work history, roles, and key accomplishments

Founder & CEO

Menu.link

Jan 2024 - Jan 2026 (2 years)

Founded and led a technology and services platform for hospitality businesses across Latin America, owning the full revenue engine including target market selection, pricing, demand generation, pipeline, and conversion. Grew to 800+ active businesses and 4M+ users served, and built and sold the enterprise offering directly to CPG brands.