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Carla luqueCL
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Carla luque

@carlaluque

I grow B2B SaaS customer relationships through retention, adoption, renewals, and expansion.

Mexico
Message

What I'm looking for

I'm looking to continue building customer relationships through strategic account management, retention, adoption, renewals, and expansion in B2B SaaS.

At Motive, I manage a $1.2M USD ARR portfolio across 70 mid-market accounts, owning renewals, expansions, customer health, and financial performance.

I drive retention and adoption through strategic account management, executive business reviews, onboarding, training, and proactive success planning for Mexico-based customers. Over 12 months, I retained 69 of 70 accounts while building long-term client relationships and advancing major expansion initiatives.

I was promoted from SMB to Mid-Market Customer Success Manager within six months, following success with expansions and high-value customer relationships. Before customer success, I generated enterprise and strategic pipeline as a Senior Sales Development Representative and consistently exceeded SDR quota, typically reaching 120%–150%.

My background also includes account executive, sales advisory, real estate brokerage, interior design, and graphic design work. I bring a customer-first approach grounded in active listening, thoughtful communication, prospecting, and connecting people with solutions that make a genuine difference.

Experience

Work history, roles, and key accomplishments

MO
Current

Customer Success Manager

Motive

Aug 2025 - Present (1 year 2 months)

Managed a $1.2 M USD ARR book of business across 70 Mid Market accounts, owning renewals, expansions, customer health, financial performance of the portafolio
Drive customer retention and adoption through strategic account managment, executive business reviews, onboarding, training, and proactive success planning for México based customers.
Achieved exceptional retention results with only 1 churn

MO

Sales Development Representative

Motive

Jun 2024 - Aug 2025 (1 year 2 months)

•Generating new business opportunities for the company, through outbound prospecting. Identifying , contacting, and qualifying prospective clients through cold calls ,emails, Linkedin and on site events with strategic communication
• Continuously learn about product, pricing, personas, processes through attending Sales training as well as seeking out information as needed to win deals.
• Followin

IN

Sales Advisor

Independent

Jan 2023 - Apr 2024 (1 year 3 months)

• Identify, engage, and develop business relationships with independent brokers, property management companies and homeowners, managing a portfolio of 200 residential and 20 commercial properties
• Respond to sales leads, cold calling, promote the community by addressing resident needs and providing information on availability, pricing, location, and amenities
• Explain lease provisions and com

LC

Account Executive

La reserva el Campanario

Jan 2022 - Dec 2022 (11 months)

• Create and execute sales strategies to promote 104 residential and 91 commercial properties
• Analyze market trends and competitors to identify new business opportunities.
• Build and maintain strong relationships with high-net-worth clients and real estate professionals.
• Collaborate with cross-functional team (Marketing and Operations) to develop campaigns and promotions to generate leads.
•

UI

Real Estate Broker

Unico soluciones inmuebles

Nov 2020 - Jan 2022 (1 year 2 months)

• Assist clients in buying, selling, or renting properties by understanding their needs and preferences.
• Conduct and stay updated in market research and trends to identify potential properties for sale or rent, regulations, and best practices.
• Provide guidance and advice to clients on market conditions, prices, mortgages, legal requirements, and related matters.
• Market properties through var

EI

Interior Designer

ESPACE cocinas +interiorismo

Jan 2020 - Oct 2020 (9 months)

• Draw design layout, showing location of furniture, equipment, doorways, electrical and telephone outlets, and other fixtures.
• Inspect buildings and office areas to evaluate suitability for occupancy, considering air circulation, lighting, location, intended use, and size.
• Perform design work, complete test fits, and create full set of construction drawings.
• Coordinate with construction ma

MC

Graphic Design Intern

Mabe Corporativo

Jan 2019 - Jun 2019 (5 months)

• Create and develop general web graphics or content for external promotional such as website content band or landing page graphics, blog posts, product diagram creation and editing, and product photo editing as needed.
• Create and develop short-form video content and edit existing content.
• Work to add and build new creative website banners to promote the current initiatives, products, and stra

VS

Interior Design Intern

Vardel studio

May 2017 - Oct 2017 (5 months)

• Assist with the design and development of interior design concepts, including research and sourcing of materials and finishes.
• Create presentation materials such as floor plans, elevations, and renderings using design software such as AutoCAD, SketchUp, and Adobe Creative Suite.
• Attend client meetings and assist with project management tasks such as project timelines, budgets, and communicat

Education

Degrees, certifications, and relevant coursework

Tecnológico de Monterrey logoTM

Tecnológico de Monterrey

Bachelor's degree in Industrial Design, Industrial and Product Design

2014 - 2019

Tecnológico de Monterrey logoTM

Tecnológico de Monterrey

Bachelor's degree, Industrial and Product Design

2014 - 2019

Bachelor's degree in Industrial Design from Tecnológico de Monterrey, completed in 2019.

IM

Istituto Lorenzo de'​ Medici

Interior design certificate, Interior Design

2018 - 2018

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