Looking for a job

Sashwat Shreeja

@sashwatshreeja

Message

Product marketer at brighter AI who launched Brighter Redact Edge and grew organic pipeline 60%.

Germany

Message

At brighter AI Technologies, I led the go-to-market launch of Brighter Redact Edge, developing its positioning, customer messaging, demos, and sales collateral. I also created competitive battlecards for enterprise sales conversations.

At brighter AI Technologies, I increased MQL-to-SQL conversion 25% and grew organic pipeline 60% by aligning segmentation, messaging, content, and acquisition journeys with customer needs. Campaign experimentation and targeting reduced cost per lead 50%.

Earlier, as Product Marketing Intern at brighter AI Technologies, I analyzed GA4 behavior and optimized content journeys, increasing website engagement time 80%. I also developed a customer use case that contributed to brighter AI's German AI Award 2024 submission.

Before that, I worked in digital communications and marketing at ORGANIC by MSL / Publicis Groupe, Weber Shandwick, and Genesis BCW / WPP. My campaign work included reaching 110M+ users for brand campaigns and contributing to an IndiGo campaign that won PR Awards Asia Bronze.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant

Current

YourMine Story

May 2026 - Present (5 months)

Generated 10M+ reach and 27% engagement through audience-led content strategy, paid acquisition, and campaign optimization.

Content Strategy Paid Acquisition Campaign Optimization Audience Engagement

Junior Marketing Manager

Brighter AI Technologies

May 2025 - Apr 2026 (11 months)

Led go-to-market product launch by developing product positioning, customer messaging, demos, and sales collaterals. Increased MQL-to-SQL conversion by 25% and grew organic pipeline by 60%.

Product Marketing Go To Market Strategy Product Positioning Customer Segmentation CRM Campaign Management Competitive Intelligence Sales Enablement GDPR Compliance

Product Marketing Intern

Brighter AI Technologies

Sep 2024 - Apr 2025 (7 months)

Improved lead quality through customer insights and persona-based campaign targeting. Increased website engagement time by 80% by analyzing GA4 user behavior and optimizing content journeys.

Customer Insights Market Segmentation Google Analytics 4 Content Strategy Landing Pages Case Studies Cross Functional Collaboration

Manager, Digital Communications

ORGANIC by MSL / Publicis Groupe

Sep 2022 - Sep 2023 (1 year)

Reached 110M+ users and increased engagement by 33% with brand campaigns for Mastercard, BYD, and healthcare clients. Maintained 95% client satisfaction by coordinating campaign delivery and performance reporting.

Campaign Management Brand Marketing Client Relations performance reporting Digital Communication

Digital Marketing Manager

Weber Shandwick

Feb 2022 - Sep 2022 (7 months)

Increased campaign engagement by 30% through audience research and message optimization for technology clients. Supported a 15,000+ participant activation through cross-functional coordination.

Audience Research Message Optimization Integrated Campaigns Digital Communication Cross functional Coordination

Digital Marketing Associate

Genesis BCW / WPP

Sep 2020 - Feb 2022 (1 year 5 months)

Supported 50+ integrated campaigns through customer-facing messaging and content strategy for Intel, IndiGo, and other global brands. Contributed to a PR Awards Asia Bronze-winning IndiGo campaign.

Content Strategy Integrated Campaigns Customer Messaging Research Case Studies Crisis Communications