Chirin Souidi

Build user personas from research and align input from multiple markets into unified messaging for an international communications and product redesign.

Owned national growth strategy end-to-end; coordinated timelines, approvals and delivery with domestic and international stakeholders. Managed content and messaging across digital channels and the national website; refined CRM communications using performance data.

Directed brand positioning and storytelling; ran multi-city integrated campaigns with consistent messaging across all channels. Planned and published Instagram, Facebook and LinkedIn content using editorial planning and analytics; created and hosted a podcast and produced videos that drove the page's highest-ever reach and interaction. Ran Google Ads and Meta Ads campaigns, tracking KPIs to refine

Reviewed high-volume content across MEA and Europe with 95%+ accuracy.

Principal contact for partnerships (incl. Terrawind Insurance, Electrolux, Nexans); coordinated internal teams across markets and CRM reporting.

Prepared press materials and promotional content for 10+ media appearances; built journalist relationships to secure coverage. Liaised with government representatives; coordinated content and logistics for national events (incl. Youth Speak Forum).

Handled partnership proposals and prospect pipelines.

Ran end-to-end recruitment across multiple roles; wrote recruitment event materials, represented the company at talent events and supported employee experience.

Managed editorial calendars and wrote website copy.

Bachelor's degree in Management with a minor in Marketing & Communication from the Higher School of Business (ESCT) in Tunis, completed in 2022.