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Caitlin Hardacre

@caitlinhardacre

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Digital marketing executive focused on strategy and implementation.

United Kingdom

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What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for growth and collaboration.

I am a dedicated digital marketing executive with a strong background in strategy development and implementation. Over the past few years, I have successfully developed and executed digital marketing strategies for OV Group, leading to significant revenue growth and enhanced customer experiences. My expertise in data-driven decision-making has allowed me to conduct strategic workshops and market research, ensuring that our marketing efforts are both effective and aligned with business goals.

In my previous role as Head of Content & Marketing at BuzzStart Academy, I managed day-to-day marketing activities and implemented long-term strategies that elevated brand presence. I have a proven track record in website creation and development, SEO optimization, and social media management, which has resulted in substantial growth in engagement and leads. My analytical skills enable me to prepare detailed marketing reports, providing insights that drive continuous improvement.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Executive

Current

OV Group

Jan 2021 - Present (4 years 4 months)

Developed and implemented digital marketing strategies focusing on revenue growth and customer experience. Led website design and SEO optimization projects, resulting in significant increases in engagement and traffic. Managed social media channels and executed annual strategies to boost leads.

Digital Marketing SEO Data Analysis Social Media Management Content Creation Google Analytics CRO Project Management Strategic Planning

Head of Content & Marketing

BuzzStart Academy

May 2019 - Feb 2021 (1 year 9 months)

Led marketing activities and implemented long-term strategies. Created diverse marketing materials and collaborated on brand management initiatives. Developed and executed online marketing campaigns, monitoring their effectiveness.

Marketing Management Content Creation Brand Management Graphic Design Web Development Social Media Marketing Data Analysis Strategic Planning Adobe Creative Cloud

Freelance Digital Marketing Services

Self Employed

Jan 2016 - Jan 2021 (5 years)

Provided digital marketing services including paid advertising campaigns and social media consultancy for various clients. Designed and developed websites for local businesses, enhancing their online presence.

Digital Marketing Web Design SEO Paid Social Email Marketing Content Creation Client Management Google Analytics Project Management Graphic Design

Digital Marketing Coordinator

McConnel Limited

Jan 2018 - Feb 2020 (2 years 1 month)

Directed content marketing efforts and managed paid social media campaigns. Achieved significant growth in social media following and optimized marketing materials across various platforms. Managed web development and SEO for company sites.

Content Marketing Social Media Strategy SEO Performance Analysis Graphic Design Project Management Data Reporting User Experience Design Marketing Analytics

Ecommerce Assistant

Flowfit Online

Jan 2015 - Jan 2016 (1 year)

Assisted in planning and implementing social media strategies, conducting SEO research, and designing marketing materials. Managed product listings and marketing content for e-commerce platforms.

Social Media Strategy SEO Content Creation Data Analysis Graphic Design Email Marketing HTML Product Management Marketing Analytics

Store Assistant

Aldi UK

Jan 2015 - Jan 2016 (1 year)

Promoted from stock assistant to store assistant, responsible for customer service and store operations. Developed skills in teamwork and retail management.

Customer Service Teamwork retail management Communication Problem Solving Time Management Sales

Education

Degrees, certifications, and relevant coursework

Hubspot Academy

Certification, Advertising

2021 - 2021

Grade: Pass

Completed a certification in Mastering the Art of Ad Copy, focusing on effective advertising strategies and copywriting techniques.

BuzzStart Academy

Head of Content & Marketing, Marketing

2019 - 2021

Worked as Head of Content & Marketing, leading marketing activities and implementing long-term strategies while delivering digital skills training.

Chartered Institute of Marketing

Professional Diploma, Digital Marketing

2019 - 2019

Grade: Distinction

Achieved a Level 6 Professional Digital Marketing Diploma with a Distinction, focusing on advanced digital marketing strategies and practices.

Google Squared Online

Digital Marketing Course, Digital Marketing

2019 - 2019

Grade: Distinction

Completed a Level 5 Google Squared Digital Marketing Course with a Distinction, gaining insights into digital marketing leadership and innovation.

Google Skillshop

Certification, Analytics

2019 - 2019

Grade: Pass

Achieved Google Analytics (GA4) Certification with a score of 94%, demonstrating proficiency in using Google Analytics for data analysis.

Ludlow College

A-Levels and BTEC, Graphic Design, Sociology

2016 - 2016

Completed A-Levels in Graphic Design and Sociology, achieving a grade of B in Graphic Design and C in Sociology. Also completed a BTEC in Work Skills and Travel & Tourism, both with a Pass.