janet njunge

Conducted technical audits and provided recommendations, reported on technical and onsite performance of websites. Performed keyword research, search landscape audits, and presented SEO findings to clients.

Conducted keyword research and wrote metadata for client webpages, optimized existing pages for high search volume keywords. Wrote content briefs and blog content for clients, and assisted in preparing seasonal content calendars.

Specialized in digital analytics, gaining an introduction to digital marketing basics, paid social, paid search, and programmatic marketing. Ran live paid social and paid search campaigns for a food and beverage startup, tracking analytical performance.

Wrote content for breaking news and converted press releases into newsworthy stories, edited stories in line with brand guidelines and editorial policy. Uploaded stories to the website, chose accompanying images, and scheduled them on social media platforms.

Specialising in Digital analytics, this short crash course introduced me to digital marketing basics and the basics of paid social, paid search, and programmatic marketing. Our team ran a paid social and paid search campaign for a food and beverage start-up, and I was tasked with tracking the analytical performance of the campaigns.

The course introduced me to the basics of developing brands for non-governmental organizations and charities.

Completed short courses on branding, mobile filmmaking, and participatory photography. Wrote a dissertation on the challenges facing social media-driven social action campaigns targeting teenagers in Norfolk.

Through the course, I learned the basics of mobile film making such as lighting, story development, framing, editing, and mobile filming for corporate audiences.