Open to opportunities

Chloe Ferreira

@chloeferreira

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Digital marketing executive skilled in website management and SEO strategies.

United Kingdom

Message

What I'm looking for

I seek a dynamic role in digital marketing that fosters creativity and growth.

I am a dedicated Digital Marketing Executive with extensive experience in website management and digital marketing strategies. Currently, I manage and update the company website for McCarthy Stone, utilizing Sitecore CMS to ensure accurate property information and enhance user experience. My role involves collaborating with marketing teams to provide ongoing support and training, as well as executing SEO strategies that significantly improve website visibility and performance.

Previously, I have successfully revamped multiple school websites, ensuring alignment with brand guidelines and enhancing user engagement. My analytical skills have allowed me to leverage tools like Google Analytics and heatmaps to drive website performance improvements. I take pride in my ability to communicate effectively with stakeholders and provide comprehensive training, ensuring that all team members are equipped to manage web content efficiently.

Throughout my career, I have demonstrated a commitment to continuous improvement and user-centric design. I am passionate about creating digital experiences that not only meet organizational goals but also cater to the needs of diverse audiences, including neurodivergent users. My achievements include contributing to a website migration that earned recognition as Kentico Site of the Year 2021, showcasing my ability to deliver impactful results in the digital marketing landscape.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Executive

Current

McCarthy Stone

Sep 2023 - Present (1 year 8 months)

Manage and update the company website using Sitecore CONTACT CMS, ensuring accurate property information and interactive site maps. Collaborate with marketing teams for ongoing support and training, execute SEO strategies, and utilize performance tools to enhance website visibility.

SEO Google Analytics Content Management Systems Performance Optimization Training Proofreading Digital Marketing

Website/Digital Delivery Executive

Cognita

Jul 2022 - Dec 2023 (1 year 5 months)

Demonstrated expertise in WordPress and collaborated with web developers to resolve site issues. Provided training on CMS platforms and prioritized customer-focused changes for continuous website improvement.

WordPress CSS HTML Adobe Photoshop Training Customer Service Project Management Collaboration User Experience

Digital Asset Management Specialist

Howden

Aug 2023 - Sep 2023 (1 month)

Enhance user experience by improving meta tagging of site assets and refining signposting copy. Utilize SEO knowledge to optimize digital asset management and improve user journeys.

SEO Digital Asset Management User Experience SEO Optimization Analytical Skills Communication

Digital Officer

National Autistic Society

Jan 2020 - Jul 2022 (2 years 6 months)

Optimized website functionality and user journeys through content improvements and played a key role in the migration to Kentico CMS. Led training sessions and executed email marketing campaigns.

Kentico Google Analytics Email Marketing User Experience Training Digital Asset Management PPC Project Management Accessibility Standards

Marketing Coordinator

Oceanarium

Mar 2018 - Aug 2018 (5 months)

Crafted marketing copy and managed social media channels, ensuring consistent messaging and monitoring KPIs. Established relationships with industry partners through outreach.

Marketing Copywriting Social Media Management KPIs Relationship Building Outreach Content Strategy Communication Project Management Digital Marketing Reporting

Education

Degrees, certifications, and relevant coursework

University of Sussex

Bachelor of Arts, Media and Cultural Studies

2015 - 2017

Grade: Upper Second Class

Completed a BA Hons in Media and Cultural Studies with an Upper Second Class. The program focused on critical analysis of media and cultural practices, enhancing understanding of the media landscape.