At ECCO Safety Group, I lead brand strategy and creative for the Americas, and teams in EMEA and APAC use our brand assets. I repositioned two brands through strategic visual campaigns and led a global brand architecture restructure across web, signage, and 200+ packages.
I lead product marketing creative for 25+ launches a year and create campaigns across social, email, web, print, and events. The work has included rolling out 260+ in-store displays, associated with approximately $600K in annual sales, and launching an Amazon storefront and ads that earned $1M in first-year sales.
I’ve created 800+ photorealistic 3D product renders and make motion, video, and photography for campaigns. Photography is where my creative journey began, and capturing meaningful moments—from trails to travel—still drives my work.

