Joan Moya

I'm a brand designer and creative director with more than seven years of experience building brand identities, design systems, and marketing creative for B2B, higher education, and consumer brands. My work sits where strategy, craft, and operations meet: I care as much about how a brand looks and feels as I do about the systems that keep it consistent as teams and content volume grow.

I'm currently a Content Marketing Specialist at Champlain College Online, where I own the brand and editorial system across web, social, paid, and campaigns. I build the briefs, templates, and reusable assets that let teammates self-serve routine content within brand guardrails. I've also designed AI-assisted production workflows that cut turnaround by about 30% without lowering quality. On the performance side, a Meta carousel test I concepted reduced cost per inquiry by roughly 15% compared with prior ads.

Before that, I spent nearly three years at SEABOB-CAYAGO Americas, a luxury watercraft brand, growing from Social Media & PR Assistant to Marketing Manager. I owned creative direction for paid social and display across multiple markets, managed a small team, and directed freelance photographers and videographers from brief to final delivery. I led co-branded creative for a special-edition Pardo Yachts × Missoni collaboration, coordinating approvals across partner brand teams, and grew partner engagement 40% through launch campaigns and product storytelling.

In parallel, I run an independent brand studio serving lifestyle, luxury, jewelry, and F&B clients. Highlights include a full rebrand and brand photography direction for Resurface Wraps, a brand identity for Champlain College Online that balances a modern system with the institution's roots, and print editorial and menu design for Modern Stones and Sabor Tropical.

My toolkit includes Adobe Creative Suite, Figma, Canva, WordPress, Mailchimp, Sprout Social, ClickUp, and Asana, along with illustration and motion. I'm native in Spanish, fluent in English and Italian, and conversational in Portuguese.

I'm looking for Brand Design Lead, Associate Creative Director, or similar roles where I can shape a brand system and lead creative from concept through execution. I'm prioritizing remote opportunities and planning a move to New York City. I'm especially drawn to luxury, lifestyle, jewelry, hospitality, tech and mission-driven brands, though I'm energized by any team that takes craft seriously.