Bruno Allucci

Leads product marketing initiatives in Brazil, coordinating internal teams, partners, venues, influencers, and sports properties. Delivered a LALIGA partnership event for 50+ influencers and coordinated brand activations during the 2026 FIFA World Cup.

Managed strategic planning for influencer and brand activation projects across sports, entertainment, music, and culture. Coordinated budgets, assets, timelines, creators, and client presentations, using qualitative and quantitative analysis to guide influencer selection.

Led end-to-end delivery of sports marketing, sponsorship, live event, and brand activation projects, managing scope, budgets, schedules, suppliers, and stakeholders. Managed the Brazilian launch activation of UFC Fight Pass and McDonald's activation at The Town.

Managed marketing, communications, events, and creative initiatives for NBA Basketball School Brazil and LALIGA Football Schools. Supported expansion from 20 to nearly 200 locations and led development of Brazil's first all-female basketball camp.

Managed creative production and visual communications for professional football players represented by the agency. Served as primary creative professional for social media assets, announcements, match-day content, and sponsorship materials.

Career progression across creative, coordination, and international sports business roles. Managed international business operations and coordinated creative projects.

Coordinated creative projects and supported the creative team in delivering marketing and branding initiatives.

Coordinated international business activities and supported creative and coordination efforts within the sports business context.

Postgraduate Specialization in Project Management from Conquer School, completed between 2023 and 2024.

Executive Programme in Sports Management from FIFA / CIES / FGV, completed between 2012 and 2013.

Bachelor's Degree in Marketing and Advertising from Universidade Presbiteriana Mackenzie, completed between 2005 and 2008.