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Simone Hzw

@simonehzw

Creative Strategist and Marketing professional with 11 years of experience across Advertising, Music, Esports, and Museums.

Brazil

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What I'm looking for

I'm looking for a remote role in content strategy, marketing communications, or social media where I can combine strategic thinking, creative storytelling, and data-informed decisions. I value autonomy, collaborative teams, and opportunities to grow while helping a company build its brand and reach.

I’m a marketing and communications professional with 11+ years of experience across advertising, digital content, music, esports, and cultural institutions. I currently supervise communication and marketing for Museu do Futebol and Museu da Língua Portuguesa, leading strategic planning, content development, and cross-functional collaboration.

My background includes agency work at Leo Burnett and Media.Monks, as well as esports marketing at paiN Gaming, where I managed sponsorship relationships with BMW, JBL, TIM Live, and Subway. I also coordinated social media content and covered CS championships in Stockholm and Barcelona.

My strengths include content strategy, social media, branded content, campaign management, and creative production. I enjoy connecting clear strategy with compelling storytelling to strengthen brands, engage audiences, and build relevant digital experiences.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Communications Supervisor

Current

Football Museum | Museum of the Portuguese Language

Oct 2025 - Present (1 year)

Strategic planning and execution of communication actions, managing visual identities and digital materials. Led project management, media plan administration, and team leadership in the communication department.

Strategic Planning Project Management Visual Identity Content Creation Media Planning Branding Budget control Team Leadership

Senior Communication Analyst

Football Museum | Museum of the Portuguese Language

Feb 2023 - Oct 2025 (2 years 8 months)

Managed communication actions and supported strategic planning for the museum. Coordinated content creation and stakeholder partnerships.

Communication Strategy Content Creation Stakeholder Management

Freelancer

Far Music Entertainment

Jan 2024 - Dec 2024 (11 months)

Provided operational and artistic production for international artists at various venues.

Event Production Artist Management Theatre Production

Social Media Volunteer

Projeto Tanoshii

Jan 2022 - Dec 2023 (1 year 11 months)

Supported a weekly platform focused on East Asian pop culture, including anime, manga, manhwa, and dramas.

Social Media Content Creation Pop Culture

Content Coordinator

paiN Gaming

Aug 2022 - Oct 2022 (2 months)

Developed content strategies for TikTok and Instagram for internal projects and sponsors. Produced editorial content and provided on-site coverage of championships.

Content Strategy TikTok Instagram Editorial production Event Coverage

Senior Account Executive

paiN Gaming

Mar 2022 - Jul 2022 (4 months)

Managed sponsorships and developed projects for clients such as BMW, JBL, Subway, and TIM Live. Supported audiovisual productions and coordinated across departments.

Account Management Sponsorship Management Client Relations Audiovisual production

Account Executive

Media.Monks

Aug 2021 - Nov 2021 (3 months)

Managed accounts for clients such as Kwai, Netflix, and Ragazzo. Led campaign development alignments, market analysis, and budget management.

Account Management Campaign Development Market Analysis Budget Management

Orchestra Management Assistant

Municipal Theatre of São Paulo

Aug 2018 - Jul 2021 (2 years 11 months)

Provided administrative and artistic support for the São Paulo Municipal Symphony Orchestra. Managed musician contracts, document analysis, and operational aspects for rehearsals and concerts.

Administrative Support Contract Management Event Coordination Document Analysis

Digital Account Assistant

Leo Burnett Tailor Made

Jun 2018 - Aug 2018 (2 months)

Managed digital production for FIAT. Contributed to the development of digital materials, texts, and ad films, and facilitated communication across departments.

Digital Production Content Development Communication Skills

Digital Projects Intern

Leo Burnett Tailor Made

Aug 2017 - May 2018 (9 months)

Managed digital productions for clients such as Bradesco, FIAT, Heineken, and Samsung. Oversaw production monitoring, campaign material validation, and budgeting.

Digital Production Campaign Management Budgeting Client Coordination