At CasaJoanna, I run the full digital operation of a WooCommerce store, from customer experience to marketing. I redesigned the purchase journey and integrated payment, logistics, and ERP tools.
I also run Mailchimp email marketing, SEO, and content created with generative AI. I set up performance tracking with Google Tag Manager, GA4, Meta Pixel, and Conversions API, and expanded sales to Amazon, TikTok Shop, Google Shopping, and Pinterest.
At Duko, I designed and coded HTML emails in Salesforce for personalised customer experiences, and optimised the interface and interaction design of email campaigns. I worked with clients and stakeholders to translate business needs into CRM and design solutions.
