brodrick lacy

Data-Driven Growth Architect | Educator-Turned-ROI Specialist

Turning audiences into revenue through classroom-tested engagement strategies

I help brands scale revenue 3X faster than industry benchmarks by merging my unconventional background in education with performance marketing rigor. My secret? Treating every campaign like a masterclass in conversion—whether optimizing landing pages (29.76% lift) or engineering SEO strategies that grow traffic by 732%.

Why My Hybrid Background Wins:

Diagnosing Knowledge Gaps: 3 years teaching underserved students trained me to spot friction points—like how I overhauled Fast Water Heater’s emails to drive $285K revenue (1,099.8% ROI).

Simplified Scaling: Just as I broke down complex topics for students, I grew Brake Free’s YouTube sessions by 732% through beginner-friendly safety tutorials.

Audience Obsession: My podcast growth strategies (100+ downloads/episode across 7 countries) prove I build **loyal communities, not just traffic.

Senior-Level Impact:

Paid Media: 1,461.99% ROAS on national SEM campaigns

SEO: Scaled organic results from 0 → 6,400 in 60 days

Content: Turned case studies into lead magnets (54% more conversions)

Let’s Connect If You Need:

A growth leader who outperforms benchmarks (not just meets them).

To convert your expertise into content.

Help mentoring junior marketers while driving top-line results.

P.S. My educator’s mindset is why I donate 10% of my consulting time to train underrepresented talent in digital marketing.