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Brittany Petersen

@brittanypetersen

Executive Assistant and Operations Lead at Detox Nation who helped scale revenue to $5M+ and launched its Selah Center clinic.

United States

Message

At Detox Nation, I supported the CEO as the company grew from $300K to $5M+ in annual revenue. I managed executive support and operations for a 20-person team, including consolidating six inboxes into one system and helping manage course launches that generated $3.2M+ in sales.

I set up Detox Nation’s Selah Center clinic and retreat center, building its booking, billing and client records systems before handing them off to new hires. I also ran a 2.5-day client retreat with 240+ appointments for 24 guests and $240K+ in sales.

Through BP Executive Services LLC, I support health and wellness founders with executive support, launches, openings and events. At Thirteen Moons Acupuncture, I built a practitioner onboarding system and moved 3,000+ client records from paper to digital.

I co-owned and operated Pure Barre Lincoln, opening the franchise and helping it reach 250+ annual members in its first year. I’m comfortable supporting executives remotely or on-site, including travel, conferences and retreats.

Experience

Work history, roles, and key accomplishments

Current

Executive Assistant, Marketing & Events

Current

Mouth of the South

Dec 2025 - Present (11 months)

Supports the owner and general manager with day-to-day operations and SOP development. Books live music events and runs seasonal marketing campaigns.

SOP Development Event Planning Marketing Campaigns Social Media Content Creation Photography

Current

Executive Support, Strategy & Marketing

Current

Thirteen Moons Acupuncture

Jan 2022 - Present (4 years 10 months)

Provides remote executive support and strategic guidance for clinic operations and the launch of a digital functional medicine practice. Builds SOPs and advises the admin team.

Executive Support Strategy SOP Development Marketing Strategy team training

Current

Owner

Current

BP Executive Services LLC

Jan 2020 - Present (6 years 10 months)

Provides behind-the-scenes executive support to health and wellness founders, including launches, openings, and events.

Executive Support Operations Event Planning Marketing

Current

Executive Support & Operations

Current

Other Clients

Jan 2020 - Present (6 years 10 months)

Supports up to four executives at a time with scheduling, meeting summaries, action item follow-up, and travel booking. Clients include a fertility clinic, acupuncture practices, a Pilates studio, and several companies under NDA.

Executive Support Calendar Management Meeting Coordination Travel Booking Action Item Tracking

Operations Lead & Executive Assistant to the CEO

Detox Nation

Nov 2021 - Dec 2025 (4 years 1 month)

Scaled the company from $300K to $5M+ in annual revenue as the CEO's executive assistant and operations lead. Managed calendars, inboxes, travel, and event coordination, and led the setup of a new clinic and retreat center.

Executive Support Calendar Management Inbox Management Travel Booking Event Planning SOP Development Project Management Telehealth Implementation team training

Office Manager & Executive Assistant

Thirteen Moons Acupuncture

Jan 2017 - Jan 2022 (5 years)

Managed daily operations, hired and trained staff, built onboarding systems, handled invoicing and QuickBooks, and implemented CRM systems. Moved 3,000+ client records to digital.

Office Management Corporate Trainer Onboarding Quickbooks CRM Implementation Event Planning Vendor Management