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Brian Ference

@brianference1

Technical Product Manager at Perplexity AI who shipped AI experiences and prototypes from concept to live deployment.

United States
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At Perplexity AI, I built and shipped AI-powered interactive experiences from ideation through live deployment, including web apps, browser games, 3D and data visualizations, and scientific explainers. I developed Python apps on frontier LLM APIs and deployed them with Vercel, Cloudflare, and Supabase.

At Equity Methods, I stood up the Product Management function from scratch and owned the AwardTraq roadmap and backlog. I also built high-fidelity prototypes, authored the Tax Workbook charter that became the firm’s reusable standard, and ran the Claude AI Champions initiative through rollout, training, and change management.

I’ve delivered products and programs across banking, payments, utilities, government, and cloud infrastructure. At American Express, I managed 20-plus direct reports and helped justify Store and Forward, which has since captured over $153 million across 56,000-plus payments. I also build AI products and run Web Site AZ LLC, a WordPress web design company.

Experience

Work history, roles, and key accomplishments

WL
Current

Owner

Web Site AZ LLC

Jan 2016 - Present (10 years 10 months)

Founded and run a WordPress web design company for 10+ years, building, designing, and managing client websites and blogs.

The Institutes logoTI

AI Product Manager

The Institutes

Aug 2025 - Dec 2025 (4 months)

Led a cross-functional team building an AI-powered YouTube strategy for an insurance education platform, integrating Claude for script generation and Synthesia for video prototyping. Defined multi-channel content features and owned risk mitigation including tool compatibility and privacy audits.

Arizona Game and Fish Department logoAD

Web and Social Media Manager

Arizona Game and Fish Department

May 2006 - Mar 2010 (3 years 10 months)

Owned SEO, content strategy, design, marketing, social media, and server administration for the two-time award-winning AZGFD.gov portal, driving 13.6M+ pageviews per year. Grew email subscribers 25% and social following by 11,000, and drove 2M+ web video views through integrated campaigns.

Education

Degrees, certifications, and relevant coursework

Anthropic logoAN

Anthropic

Introduction to Agent Skills, Agent Skills

2026 - 2026

Completed the Introduction to Agent Skills course in April 2026.

Pendo.io logoPE

Pendo.io

AI for Product Management, Product Management

2025 - 2025

Completed the AI for Product Management course in October 2025.

University of Phoenix logoUP

University of Phoenix

Bachelor of Science, Information Technology

Earned a Bachelor of Science in Information Technology from the University of Phoenix.

Anthropic logoAN

Anthropic

AI Fluency Framework and Foundations, AI Fluency

2025 - 2025

Completed the AI Fluency Framework and Foundations course in October 2025.

University of Phoenix logoUP

University of Phoenix

Master of Business Administration, Business Administration

Earned a Master of Business Administration and a Bachelor of Science in Information Technology from the University of Phoenix.

Pragmatic Institute logoPI

Pragmatic Institute

Pragmatic Certified Product Manager, Product Management

2025 - 2025

Earned the Pragmatic Certified Product Manager certification, Levels I and II, in January 2025.

Project Management Institute logoPI

Project Management Institute

Project Management Professional (PMP), Project Management

Holds the Project Management Professional (PMP) certification, license 1935824.

Scaled Agile, Inc. logoSI

Scaled Agile, Inc.

SAFe Advanced Scrum Master, Agile

Holds the SAFe Advanced Scrum Master certification.

Scrum Alliance logoSA

Scrum Alliance

Certified Scrum Master, Agile

Holds the Certified Scrum Master certification with over 6 years of experience.

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