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@brettmaynard
Experienced digital marketing specialist with a passion for innovation.
With over 17 years of experience in digital marketing, I thrive on collaborating with entrepreneurs and teams to create innovative marketing strategies and compelling brand messaging. My journey has been largely self-taught, allowing me to develop a deep understanding of multimedia tools and online advertising platforms.
As a co-founder of ConversionHero, I have honed my skills in managing B2B email marketing campaigns, optimizing ad performance, and utilizing automation tools to enhance client engagement. My corporate experience has equipped me with the ability to work closely with sales and marketing teams, fostering environments that prioritize trust, creativity, and collaboration.
I'm passionate about leveraging technology and AI to drive conversion-focused marketing efforts. I actively explore the evolving digital landscape, ensuring that I stay ahead of trends to deliver exceptional results for my clients.
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Work history, roles, and key accomplishments
ConversionHero, LLC
Jan 2022 - Present (3 years 10 months)
Developed, implemented, and managed B2B outbound email marketing campaigns, including creating email copy and recording KPIs. Created and managed landing pages and automation workflows for pre and post-sales via GoHighLevel + Zapier.
Creative Programs & Systems
Jan 2020 - Present (5 years 10 months)
Developed, implemented, and managed client Google Ad campaigns and Meta ad campaigns, overseeing content schedules. Directed the programming department, API projects, websites, and client marketing initiatives.
WILX/Grey Television
Jan 2018 - Present (7 years 10 months)
Grew digital advertising knowledge and sales with TV advertising sales representatives, developing and implementing client account management of Meta ad campaigns. Acted as a liaison between LocalX and stations, creating digital marketing collateral and campaign recommendations.
ConvurzionMedia
Jan 2017 - Present (8 years 10 months)
Developed and established close relationships with prospects and clients, translating business goals into brand and marketing objectives. Scripted, shot, and edited video projects for company and clients, utilizing Adobe After Effects and Premiere.
Gannett Inc./Livingston Daily Press & Argus
Jan 2014 - Present (11 years 10 months)
Collaborated with sales and marketing teams to strategize, plan, and execute digital advertising campaigns, identifying opportunities for quality improvement. Served as a point of contact and knowledge expert on digital products and services for internal stakeholders.
LFK Products
Jan 2013 - Present (12 years 10 months)
Drove traffic through video marketing on YouTube and product pages with email marketing campaigns. Conducted SEO and keyword research to rank videos effectively.
Amazon Associate/Affiliate
Jan 2009 - Present (16 years 10 months)
Created ground-up SEO marketing campaigns for Amazon products using article marketing, blogging, and keyword optimization strategies. Developed landing pages and blogs to support these campaigns.
Trinity Properties
Jan 2003 - Present (22 years 10 months)
Worked on numerous rental properties, providing landscape/lawn-care services, painting, and various other general property rehab and maintenance services. Assisted with the overall management and upkeep of the properties.
Degrees, certifications, and relevant coursework
Marketing & New Media, Marketing & New Media
2014 - 2015
Enrolled for a few semesters then got a job in my field.
General Transfer Credits, General Studies
2003 - 2006
Completed general education transfers and several classes in marketing, business, and communication, which total 34 credits.
Software and tools used professionally
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