Brett Maynard
@brettmaynard
Experienced digital marketing specialist with a passion for innovation.
What I'm looking for
With over 17 years of experience in digital marketing, I thrive on collaborating with entrepreneurs and teams to create innovative marketing strategies and compelling brand messaging. My journey has been largely self-taught, allowing me to develop a deep understanding of multimedia tools and online advertising platforms.
As a co-founder of ConversionHero, I have honed my skills in managing B2B email marketing campaigns, optimizing ad performance, and utilizing automation tools to enhance client engagement. My corporate experience has equipped me with the ability to work closely with sales and marketing teams, fostering environments that prioritize trust, creativity, and collaboration.
I'm passionate about leveraging technology and AI to drive conversion-focused marketing efforts. I actively explore the evolving digital landscape, ensuring that I stay ahead of trends to deliver exceptional results for my clients.
Experience
Work history, roles, and key accomplishments
Co-founder, Business / Sales Development
ConversionHero, LLC
Jan 2022 - Present (3 years 6 months)
Developed, implemented, and managed B2B outbound email marketing campaigns, including creating email copy and recording KPIs. Created and managed landing pages and automation workflows for pre and post-sales via GoHighLevel + Zapier.
Marketing Manager & Digital Specialist
Creative Programs & Systems
Jan 2020 - Present (5 years 6 months)
Developed, implemented, and managed client Google Ad campaigns and Meta ad campaigns, overseeing content schedules. Directed the programming department, API projects, websites, and client marketing initiatives.
Digital Specialist
WILX/Grey Television
Jan 2018 - Present (7 years 6 months)
Grew digital advertising knowledge and sales with TV advertising sales representatives, developing and implementing client account management of Meta ad campaigns. Acted as a liaison between LocalX and stations, creating digital marketing collateral and campaign recommendations.
Managing Partner
ConvurzionMedia
Jan 2017 - Present (8 years 6 months)
Developed and established close relationships with prospects and clients, translating business goals into brand and marketing objectives. Scripted, shot, and edited video projects for company and clients, utilizing Adobe After Effects and Premiere.
Digital Specialist
Gannett Inc./Livingston Daily Press & Argus
Jan 2014 - Present (11 years 6 months)
Collaborated with sales and marketing teams to strategize, plan, and execute digital advertising campaigns, identifying opportunities for quality improvement. Served as a point of contact and knowledge expert on digital products and services for internal stakeholders.
Affiliate Marketer
LFK Products
Jan 2013 - Present (12 years 6 months)
Drove traffic through video marketing on YouTube and product pages with email marketing campaigns. Conducted SEO and keyword research to rank videos effectively.
Affiliate Marketer
Amazon Associate/Affiliate
Jan 2009 - Present (16 years 6 months)
Created ground-up SEO marketing campaigns for Amazon products using article marketing, blogging, and keyword optimization strategies. Developed landing pages and blogs to support these campaigns.
Assistant Property Manager
Trinity Properties
Jan 2003 - Present (22 years 6 months)
Worked on numerous rental properties, providing landscape/lawn-care services, painting, and various other general property rehab and maintenance services. Assisted with the overall management and upkeep of the properties.
Education
Degrees, certifications, and relevant coursework
Cleary University
Marketing & New Media, Marketing & New Media
2014 - 2015
Enrolled for a few semesters then got a job in my field.
Jackson Community College
General Transfer Credits, General Studies
2003 - 2006
Completed general education transfers and several classes in marketing, business, and communication, which total 34 credits.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
conversionhero.coJob categories
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