Open to opportunities

Brett Cundall

@brettcundall

Message

Sales-driven golf technology and operations leader delivering revenue and customer success.

United States

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What I'm looking for

I seek a customer-facing sales or leadership role in golf technology where I can grow revenue, onboard clients, and shape product improvements while maintaining a team- and customer-first culture.

I am a sales-driven golf technology and operations professional with extensive experience selling and implementing golf course software and leading on-course operations. I have a strong track record of generating revenue, onboarding clients, and improving customer satisfaction across multiple SaaS platforms.

Throughout my career I have served in regional and director-level sales roles—generating over $1.5M in initiation fees at Tatum Ranch and leading territory growth for Chronogolf, Teesnap, Active Network/GolfNow, and foreUp. I pair consultative sales, product demonstrations, and territory management with hands-on knowledge of golf operations and event coordination.

I thrive on building long-term client relationships, optimizing software solutions for operators, and contributing product feedback to drive platform improvements. I bring leadership, solution-selling experience, and a customer-first approach to roles that bridge technology and golf operations.

Experience

Work history, roles, and key accomplishments

Customer Service Representative

Club Essentials

Apr 2024 - Apr 2025 (1 year)

Provided customer support for foreUp software, resolved product and website issues, conducted monthly operator check-ins, and upsold partnership services to increase account value.

Customer Support ForeUp Website Design SEO Optimization Upselling CRM Cross Functional Communication Account Management

Membership Sales Director

Tatum Ranch Golf Club

Mar 2022 - Apr 2024 (2 years 1 month)

Managed member acquisition, onboarding, tours and negotiations, and upsold membership perks, generating over $1.5M in initiation fees for Arcis Golf.

Sales Leadership Membership Sales Onboarding Negotiation Client Relations Tours & Presentations Upselling

Southwest Sales Director

Chronogolf

Jun 2018 - Jan 2019 (7 months)

Drove brand awareness and new business for Chronogolf by generating leads, conducting demos, creating proposals, and providing product feedback to guide software development.

Lead Generation Proposal Writing Conference Representation Competitive Analysis

Regional Sales Executive

Teesnap

Apr 2015 - May 2018 (3 years 1 month)

Managed regional sales for Teesnap's golf course software suite by generating leads, delivering demos, negotiating contracts, and representing the brand at conferences to grow pipeline.

Territory Management Cold Calling Sales Presentations Contract Negotiation Conference Sales Product Feedback

Technology Sales Manager

Active Network

Sep 2011 - Apr 2015 (3 years 7 months)

Sold and implemented GEN/Jencess golf course software through demos, onsite installs, and territory travel while maintaining client relationships and contributing product feedback.

Software Sales Installation Lead Generation Client Relations Business Planning Event Hosting

Sales Director

Zoom Media Connect

Jan 2008 - Dec 2010 (2 years 11 months)

Led advertising sales to fitness facilities and golf courses, grew client base via cold outreach, managed monthly accounts, and designed artwork for ad placements.

Advertising Sales Account Management Cold Calling Email Marketing Design Collections Relationship Management

Golf Operations Manager

The Ridge at Castle Pines North

Aug 2004 - Dec 2007 (3 years 4 months)

Managed daily golf operations, coordinated tournaments and corporate events, supervised 25+ staff, ran member programs, and delivered private instruction and clinics.

Operations Management Staff Supervision Tee Sheet Management Instruction Vendor Relations

Head Golf Professional

The Ridge at Castle Pines North

Oct 2002 - Jul 2004 (1 year 9 months)

Oversaw golf shop operations, tee sheet management, merchandise sales, and provided customer service and instruction.

retail management Tee Sheet Management Customer Service Merchandising Golf Instruction Sales Scheduling

Tournament Director

Grayhawk Golf Club

Jun 2001 - Oct 2002 (1 year 4 months)

Sold and coordinated tournament packages, managed tee sheets for two courses, directed large-scale events and liaisoned with hotels and resorts to drive event revenue.

Tee Sheet Optimization Large Scale Events Revenue Client Relations

Education

Degrees, certifications, and relevant coursework

Plattsmouth High School

High School Diploma, High School

Activities and societies: Varsity Softball Coach; Director of Softball for Cactus Foothills Little League; Board Member, Cactus Foothills Little League

Completed secondary education at Plattsmouth High School in Plattsmouth, Nebraska.