mack Wallace

As Director of Sales at ezLocator, I help golf facilities simplify daily green management, protect their turf, and deliver a better experience for players. My role focuses on building meaningful relationships across the industry, — from superintendents and pros to general managers and ownership groups — and helping each club get the most out of their operations through smarter technology.

I lead

Manage a portfolio of top-tier golf courses and private clubs nationwide, building strong C-suite relationships and delivering tailored sales strategies. Lead initial product demos, identify upsell and renewal opportunities, and ensure long-term account growth. Leverage HubSpot to track activity, analyze trends, and maintain a high-visibility sales pipeline.

Proactively identify and pursue new opportunities through meticulous market research and engaging with facilities. Orchestrated targeted phone and email campaigns to segmented customers, fostering meaningful connections.

Conduct thorough on-site facility assessments, gathering crucial insights to tailor solutions effectively.

Collaborate seamlessly with engineering and design teams, facilitating

Exemplified a positive and professional demeanor, creating a welcoming atmosphere for guests. Rapidly grasped group dynamics and individual player proficiencies, tailoring interactions to ensure a personalized and enjoyable experience.

Delivered detailed and effective instruction, leveraging a deep understanding of course intricacies. Provided clear insights and guidance to enhance the skill set

Led and supervised the golf operations staff, orchestrating a seamless and customer-centric experience. Meticulously organized and executed the member event calendar, ensuring an unparalleled level of detail and member satisfaction.

Stayed abreast of industry trends, products, and technologies, incorporating the latest innovations into daily operations for a cutting-edge golfing experience.

Main

Facilitated seamless weekly events as the Golf Liaison, overseeing the coordination and execution of engaging activities. Spearheaded the development of young talents as the Lead Junior Golf Instructor.

Utilized cutting-edge EventMan software to efficiently set up and manage weekly leagues and member tournaments, ensuring precision in scoring and event logistics.

Crafted personalized game improv