Open to opportunities

Mariana Sardinha

@marianasardinha

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Marketing Specialist with expertise in brand visibility and partner collaboration.

Portugal

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can contribute to impactful marketing strategies and drive brand growth.

I am a dedicated Marketing Specialist with over three years of experience in Trade Marketing, SaaS Strategic Alliances, and Event Coordination. My journey has been marked by a proven track record in executing impactful brand visibility campaigns and enabling global sales teams to thrive. I excel in stakeholder management and cross-functional collaboration, ensuring that marketing strategies align with business objectives.

Currently, I am honing my skills as a Trade Marketing Intern at Philip Morris International, where I develop temporary POS materials and support over 15 brand visibility campaigns. My previous role at OutSystems allowed me to manage B2B partner operations in North America, where I successfully onboarded new partners and coordinated global training programs. I am passionate about leveraging my marketing expertise to drive partner collaboration initiatives and enhance brand presence in competitive markets.

Experience

Work history, roles, and key accomplishments

Current

Trade Marketing Intern

Current

Philip Morris International

Jan 2024 - Present (1 year 5 months)

Developed temporary POS materials (TPOSM) deployed across ~6000 POS to enhance brand visibility and consumer engagement. Coordinated with internal and external stakeholders, including logistics and commercial teams, to ensure the timely production, delivery, and aligned execution of marketing assets. Supported over 15 brand visibility campaigns, from briefing to deployment.

Stakeholder Management Logistics Coordination Microsoft Excel SAP

Partner Alliances Support

OutSystems

Jan 2022 - Jan 2024 (2 years)

Managed B2B partner operations in North America, including marketing asset creation and performance tracking. Led the onboarding of 5 new partners, ensuring seamless enablement and alignment with brand guidelines. Designed and implemented the Partner 360º project, building a comprehensive partner database to equip Sales teams with relevant insights and improve negotiation readiness.

Strategic Alliances Asset creation Performance Tracking Onboarding Salesforce

Sales Promotor

Odisseias

Jan 2019 - Jan 2021 (2 years)

Promoted and sold Odisseias products, contributing to the store achieving 2nd place in national sales rankings. Leveraged strong communication and persuasion skills to actively engage customers and boost sales performance.

Sales Communication Persuasion Customer Engagement Problem Solving

Event Coordinator & Hostess

Freelance

Jan 2019 - Jan 2022 (3 years)

Coordinated logistics and managed guest experience at corporate and promotional events for various organizations. Ensured smooth execution of events by handling all logistical aspects and providing excellent guest service.

Event Coordination Logistics Guest Service Stakeholder Management Communication Problem Solving

Education

Degrees, certifications, and relevant coursework

ESCE, IPS

Bachelor's Degree, Marketing

Focused on core marketing principles, including communication and branding strategies. Gained expertise in market research and analysis, alongside foundational knowledge in business management and strategy.