Open to opportunities

Brenda Rodríguez

@brendarodrguez

Message

I build audience-first social strategies and communities for consumer brands.

Costa Rica

Message

What I'm looking for

I'm looking to create audience-first, video-forward social content and community experiences for brands, using audience insights, analytics, and emerging technologies including AI to build relevant digital experiences.

At Cofiño, I led social media and content strategy for Vespa and Renault, creating platform-native campaigns across Instagram, Facebook, TikTok, and Reels. I grew female participation in the Vespa community from 2% to 20% and built a community of 200+ active female riders.

I've also managed high-volume digital customer engagement at Altea Design, improved response times by 80% through automated workflows, and developed social strategies for agency, freelance, beauty, home, and sports nutrition clients. I turn audience insights, community conversations, and performance data into educational, relevant content that grows visibility and engagement.

Experience

Work history, roles, and key accomplishments

Social Media & Content Strategist

Cofiño

Jan 2024 - May 2026 (2 years 4 months)

Led social media strategy and execution across multiple brand channels, developing editorial calendars and platform-native content. Increased female community participation from 2% to 20% and built an engaged community of 200+ riders.

Community & E-commerce Manager

Altea Design

Aug 2023 - Nov 2023 (3 months)

Managed high-volume customer engagement across social media and digital channels, handling over 200 daily interactions. Designed automated communication workflows that improved response times by 80%.

Customer Engagement Social Media Management Lead Management Performance Metrics

Social Media Manager / Content Strategist

Raddhaus

Dec 2022 - Aug 2023 (8 months)

Collaborated on social media content strategies for multiple client accounts, developing platform-native content adaptations. Conducted audience research and trend analysis to improve campaign effectiveness.

Social Media Strategy Content Strategy Platform Native Campaigns Audience Research Trend Analysis Campaign Planning Client Communication Collaboration

Freelance Social Media & Digital Marketing Specialist

Self Employed

Jan 2019 - Dec 2022 (3 years 11 months)

Managed social media accounts for brands in beauty, home, and sports nutrition industries, overseeing content creation and audience engagement. Developed content calendars and coordinated promotional activities.