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Mariana Víquez Herrera

@marianavquezherrera

Content Creator at Punto de Giro, writing distinct brand voices across industries and earning two Effie Awards.

Costa Rica
Message

At Punto de Giro, I write and plan content for clients across automotive, education, home security, B2B technology, office furniture, and real estate. I shape each post around its audience and give designers creative direction they can execute.

At Escuela de Artes Musicales, University of Costa Rica, I owned the content calendar and planned, wrote, and scheduled every post and email through Meta Business Suite and Mailchimp. I also produced concert and event promotions and edited recap videos in CapCut.

At FIFCO, I wrote campaign copy for B2B2C activations and managed the process from creative request through point-of-sale execution and results tracking. My agency work earned two Effie Awards, and my Heinz print work received Volcán Estudiante Gold.

Experience

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Education

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University of Costa Rica logoUR

University of Costa Rica

Bachelor of Arts, Communication Sciences

2021 - 2025

Pursued a Bachelor of Arts in Communication Sciences, completing the program in 2025.

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Software and tools used professionally

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