Brenda Armstrong

Founded and technically led Livera Labs Inc., an AI/ML-driven FemTech startup, participating in accelerator programs like PropelICT and Founder Institute Nordics. Conducted initial market research and product validation, with the MVP currently under development.

Strategically led redesigns of client websites and digital marketing initiatives, securing significant non-profit funding and increasing member engagement by 65%. Reduced operational costs by 25% for a client through platform implementation and developed comprehensive digital content strategies across web, social, and multimedia channels.

Led a corporate Brand Enhancement Project, including corporate website redesign and signage, resulting in government recognition as "2023 Mine of the Year" award. Developed and implemented a company-wide core value system with integrated digital communications and an employee rewards platform. Managed special corporate projects, including a technology-driven daycare feasibility study and an employ

Redesigned the company website, integrating all senior living facilities, which increased web traffic by 140% and lead generation by 55%. Built sophisticated media planning and digital buying infrastructure, increasing marketing qualified leads by 50%. Implemented marketing campaign automation, boosting sales pipeline conversion by 35%, and developed strategic partnerships driving revenue growth.

Managed the development of multiple revenue-generating and marketing websites with comprehensive digital strategies, and created a custom booking engine with advanced API integrations. Grew digital revenue from $500K to $3.5M in three years and launched successful online wedding booking revenue to over $1.0M per year. Implemented a digital procurement platform, saving $450K annually through techno

Currently pursuing a certificate as an AI/ML DataTalent Specialist. This program focuses on advanced AI and machine learning concepts and applications.

Completed coursework for the ISTQB® Certified Tester Foundation Level V4. The certificate is currently pending, demonstrating foundational testing knowledge.

Completed a certificate program as a Digital Transformation Specialist. This program enhanced skills in leading strategic digital initiatives.

Obtained a certificate in Psychologically Safe Leadership. Focused on fostering inclusive, high-performance environments and accelerating innovation.

Grade: Honors

Activities and societies: Overall Excellence Award, Find Your Future in Tech Scholarship Recipient (TechNL)

Earned a Full Stack Software Development Diploma with honors. Recognized with the Overall Excellence Award and received the Find Your Future in Tech Scholarship from TechNL.

Studied Electronic Commerce at the School of Business. Gained foundational knowledge in e-commerce principles and practices, preparing for digital business roles.

Activities and societies: Government of Canada Beyond the Cloud: Digital Infrastructure Program Scholarship

Completed the DevOps Level 2 Specialist certificate. This included participation in the Government of Canada Beyond the Cloud: Digital Infrastructure Program Scholarship.

Earned a certificate as a Growth Marketing Specialist. This program focused on strategies for accelerating business growth through data-driven marketing.

Completed a certificate program to become a Digital Marketing Specialist. Gained expertise in various digital marketing channels and techniques.