Sarah Scott-Posey

Spearheaded multi-channel demand generation campaigns under a $1.25M budget, collaborating closely with Product and GTM teams to refine persona-based messaging. Led content syndication programs that drove MQLs campaigns, reducing CPL, and directly contributing to marketing-sourced pipeline growth. Developed webinar strategy and optimized digital nurture flows and landing experiences, improving con

Led the event marketing strategy for ConnectCommunities, leveraging webinars and in-person events as demand generation channels to accelerate pipeline and drive brand awareness. Launched and branded the ConnectED education series and Customer Connection events in partnership with Customer Success and Sales. Partnered cross-functionally to develop content strategies that reflected key industry tren

Drove editorial planning and execution, leveraging market insights and audience analysis to craft engaging, data-driven content that optimized engagement and organic visibility. Executed comprehensive content marketing strategies across platforms, including demand-gen focused webinars, blogs, social media, and email marketing. Collaborated with external agencies and multidisciplinary teams to deli

Directed a team of 10+ marketing professionals, including copywriters, designers, and branding experts, ensuring efficient resource allocation and delivering exceptional client outcomes. Designed and implemented targeted omni-channel marketing campaigns to align with brand goals, increase engagement, and drive conversions. Conducted performance analysis of marketing campaigns, leveraging data insi

Spearheaded demand generation strategies across email and social media platforms, driving high-quality leads and top/mid funnel conversions. Developed and executed direct response marketing campaigns on platforms like Instagram and TikTok, optimizing customer acquisition for B2C financial education courses. Analyzed key performance indicators, including follower growth, engagement, and conversion

Executed community-based events that drove mission-related activities, meeting income targets and achieving organizational goals through innovative event marketing and strategic outreach. Developed and implemented event revenue growth strategies, focusing on creative marketing tactics and targeted campaigns that ensured high ROI. Led marketing efforts for field events and managed relationships wit

Led targeted email marketing campaigns to promote club events and activities, driving member engagement and retention through personalized communication strategies. Developed and optimized newsletter and social media content strategies that increased membership sales conversions. Analyzed email and social media performance metrics, using data insights to refine marketing efforts and improve member

Collaborated closely with the West Region marketing team to design and implement promotional email campaigns targeting volunteers and sponsors. Partnered with the communications team to create on-brand marketing materials that effectively communicated the organization's mission and drove business development initiatives. Managed daily office operations, including accounts receivable, donation proc

Assisted in executing marketing activities, including social media management, SEO optimization, and website updates to enhance brand visibility and customer engagement. Created brand assets, including 1:1 communications and marketing copy, to drive brand awareness and improve the overall customer experience across multiple channels. Collaborated with cross-functional teams to align content strate

Collaborated with the marketing manager to develop and execute a content calendar aimed at boosting SEO and improving search rankings. Created and managed a social media content calendar to align with business goals, key holidays, and promotional campaigns. Worked closely with customers and stakeholders to ensure clear, consistent communication through email distributions and one-on-one customer s

Studied communication theories, media studies, and public relations principles. Developed skills in strategic communication, writing, and presentation for various platforms.