Inna Olefirenko
@innaolefirenko
Marketer specializing in customer retention and email marketing strategies.
What I'm looking for
As a dedicated marketer for DTC companies, I have honed my expertise in customer retention, email marketing, and revenue growth. My journey has been marked by a commitment to implementing data-driven strategies that significantly enhance customer lifetime value and scale subscription programs. I thrive on challenges and have consistently delivered impressive results, including a 130% increase in ROI through optimized email marketing initiatives.
In my recent role as Marketing Director at Leela Quantum Tech, I successfully increased the average order value by 39% within a month and generated 24% of total gross sales through strategic email marketing campaigns. My ability to build and manage relationships with influencers led to a remarkable 40% increase in sales. I am passionate about creating engaging content and optimizing customer experiences across various platforms, resulting in over 140% improvement in social media engagement.
Throughout my career, I have launched successful marketing systems from the ground up, achieving substantial increases in conversion rates and subscriber engagement. My experience spans various roles, including managing cross-functional teams and executing comprehensive marketing strategies that drive growth and foster community engagement. I am excited to continue leveraging my skills to create impactful marketing solutions.
Experience
Work history, roles, and key accomplishments
Marketing
Self-employed
Dec 2024 - Present (7 months)
Managed email marketing initiatives and optimized e-commerce websites to enhance cross-selling and up-selling. Executed marketing campaigns based on neuro-marketing concepts, achieving a 130% increase in ROI and building communities on social media platforms.
Marketing Director
Quantum Upgrade
Feb 2022 - Dec 2024 (2 years 10 months)
Managed the company launch and built an email marketing system from the ground up, achieving a 321.7% increase in conversion value. Grew the subscriber base by 176.2% while maintaining high engagement rates and developed strategic content leading to a 19.6% increase in customer engagement.
Marketing Manager
Non-Profit
Nov 2023 - May 2024 (6 months)
Created and managed the development of the non-profit's website, ensuring a user-friendly and visually appealing design. Worked alongside researchers to oversee and enhance study descriptions for clarity and precision, and managed translators to implement multiple language options.
Marketing Manager
TraumEZ
Oct 2023 - May 2024 (7 months)
Managed the launch of the project, including strategy, copywriting, website development, and booklets. Established a comprehensive email marketing system with automated flows and developed educational content, resulting in a 9% month-over-month retention increase.
SMM, Email & Influencer Marketing
GOOD GOOD Brand
Jan 2022 - Sep 2022 (8 months)
Created and executed sales and lead-nurturing email campaigns, achieving engagement rates of 22.6% on LinkedIn and 25.5% on Facebook. Managed organic community growth of +2% monthly across platforms and optimized content strategy for improved customer retention.
Marketing Director
Leela Quantum Tech
Dec 2021 - Dec 2024 (3 years)
Increased average order value by 39% and generated 24% of total gross sales through strategic email marketing campaigns. Built and managed influencer relationships, resulting in over 40% increase in sales, and improved social media engagement by over 140%.
Marketing & Communications Manager
Biohacking Congress & Unicorn Lab
Nov 2019 - Oct 2021 (1 year 11 months)
Boosted each project's revenue from $0 to $30k+ and established brand strategy and marketing campaigns utilizing social media, blog posts, email newsletters, and giveaways. Created a pipeline of potential sponsors/partners and managed CRM, while also organizing hybrid events.
Communications and Event Manager
Startup.Network
Oct 2018 - Dec 2019 (1 year 2 months)
Established presence in new markets and organized international Startup Pitch Events with Series A startups and Venture Capitalists. Created all ranges of marketing and sales texts and managed the company's social media with over 20k followers.
Education
Degrees, certifications, and relevant coursework
Kyiv National Linguistic University
Bachelor of Arts, English Language and Literature
Studied the language and its impact on people’s perception. Developed a strong understanding of the influence of words and concepts.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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