Open to opportunities

Inna Olefirenko

@innaolefirenko

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Marketer specializing in customer retention and email marketing strategies.

Zimbabwe

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What I'm looking for

I am looking for a role that values creativity and data-driven strategies, offering opportunities for growth and collaboration.

As a dedicated marketer for DTC companies, I have honed my expertise in customer retention, email marketing, and revenue growth. My journey has been marked by a commitment to implementing data-driven strategies that significantly enhance customer lifetime value and scale subscription programs. I thrive on challenges and have consistently delivered impressive results, including a 130% increase in ROI through optimized email marketing initiatives.

In my recent role as Marketing Director at Leela Quantum Tech, I successfully increased the average order value by 39% within a month and generated 24% of total gross sales through strategic email marketing campaigns. My ability to build and manage relationships with influencers led to a remarkable 40% increase in sales. I am passionate about creating engaging content and optimizing customer experiences across various platforms, resulting in over 140% improvement in social media engagement.

Throughout my career, I have launched successful marketing systems from the ground up, achieving substantial increases in conversion rates and subscriber engagement. My experience spans various roles, including managing cross-functional teams and executing comprehensive marketing strategies that drive growth and foster community engagement. I am excited to continue leveraging my skills to create impactful marketing solutions.

Experience

Work history, roles, and key accomplishments

Current

Marketing

Current

Self-employed

Dec 2024 - Present (7 months)

Managed email marketing initiatives and optimized e-commerce websites to enhance cross-selling and up-selling. Executed marketing campaigns based on neuro-marketing concepts, achieving a 130% increase in ROI and building communities on social media platforms.

Email Marketing Social Media Marketing ROI Analysis Neuromarketing

Marketing Director

Quantum Upgrade

Feb 2022 - Dec 2024 (2 years 10 months)

Managed the company launch and built an email marketing system from the ground up, achieving a 321.7% increase in conversion value. Grew the subscriber base by 176.2% while maintaining high engagement rates and developed strategic content leading to a 19.6% increase in customer engagement.

Conversion Rate Optimization Content Strategy Customer Retention

Marketing Manager

Non-Profit

Nov 2023 - May 2024 (6 months)

Created and managed the development of the non-profit's website, ensuring a user-friendly and visually appealing design. Worked alongside researchers to oversee and enhance study descriptions for clarity and precision, and managed translators to implement multiple language options.

Content Management Translation Management User Experience Project Management

Marketing Manager

TraumEZ

Oct 2023 - May 2024 (7 months)

Managed the launch of the project, including strategy, copywriting, website development, and booklets. Established a comprehensive email marketing system with automated flows and developed educational content, resulting in a 9% month-over-month retention increase.

Email Marketing Content Development Web Development Copywriting

SMM, Email & Influencer Marketing

GOOD GOOD Brand

Jan 2022 - Sep 2022 (8 months)

Created and executed sales and lead-nurturing email campaigns, achieving engagement rates of 22.6% on LinkedIn and 25.5% on Facebook. Managed organic community growth of +2% monthly across platforms and optimized content strategy for improved customer retention.

Email Campaigns Content Strategy Customer Retention

Marketing Director

Leela Quantum Tech

Dec 2021 - Dec 2024 (3 years)

Increased average order value by 39% and generated 24% of total gross sales through strategic email marketing campaigns. Built and managed influencer relationships, resulting in over 40% increase in sales, and improved social media engagement by over 140%.

Email Marketing Influencer Marketing Team Leadership

Marketing & Communications Manager

Biohacking Congress & Unicorn Lab

Nov 2019 - Oct 2021 (1 year 11 months)

Boosted each project's revenue from $0 to $30k+ and established brand strategy and marketing campaigns utilizing social media, blog posts, email newsletters, and giveaways. Created a pipeline of potential sponsors/partners and managed CRM, while also organizing hybrid events.

Brand Strategy Marketing Campaigns Event Management CRM Social Media Marketing

Communications and Event Manager

Startup.Network

Oct 2018 - Dec 2019 (1 year 2 months)

Established presence in new markets and organized international Startup Pitch Events with Series A startups and Venture Capitalists. Created all ranges of marketing and sales texts and managed the company's social media with over 20k followers.

Event Management Social Media Management