Caroline Costa

Leads social media and brand strategy for the consultancy and clients, connecting positioning, content, and growth objectives. Develops integrated content and communication strategies across LinkedIn and Instagram.

Led GTM strategy for a new Brazilian prediction-market platform, increasing active users by 41% and new website users by 44%. Built Instagram and TikTok from scratch, generating 61K+ campaign views from R$956 in ad spend in one month.

Owned the Brazilian GTM strategy for a Korean SaaS CRM, including market research, ICP, positioning, localization, and growth strategy. Contributed to 130% paid-user growth, 66% MAU growth, 60% WAU growth, and 44% DAU growth.

Managed multiple client accounts and acted as the primary contact between clients and internal marketing/creative teams. Developed social media strategies aligned with engagement and conversion objectives.

Monitored Brazilian user behavior, social trends, reviews, and community conversations across TikTok, Instagram, YouTube, X, and Discord, translating insights into product and marketing recommendations. Produced 82 short-form videos based on Brazilian cultural trends, averaging 7,000 views each.

Managed social media for various clients as a freelancer.

Taught English at Wizard English School and Hey Peppers.

Interned in the communications office of Três de Maio City Hall.

Specialization in Product Marketing Management from ESPM, Brazil, completed in 2024.

Master's in Public Relations & Advertising from Sogang University, South Korea, completed in 2023.

MBA in Digital Marketing from Unopar, Brazil, completed in 2018.

BA in Social Communication & Advertising from UNIJUÍ, Brazil, completed in 2017.