Open to opportunities

Brady Stevenson

@bradystevenson

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Digital media strategist specializing in paid social, analytics, and campaign optimization.

United States

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What I'm looking for

I am seeking a role where I can lead paid media strategy, optimize campaigns with analytics, and scale performance-driven programs within a collaborative team that values data, creativity, and measurable growth.

I am a digital media strategist with experience planning, executing, and optimizing paid social and display campaigns for DTC and B2B brands. I combine platform expertise with data-driven analysis to meet lead generation, brand awareness, and sales objectives.

Across roles at Automated Equipment, The TradeDesk, and agency settings, I built and executed media plans, created targetable audiences, trafficked campaigns, and performed ongoing optimizations. I regularly presented performance and recommendations to leadership and clients.

I also led affiliate recruitment and managed email nurture programs using CRMs and automation tools, while maintaining websites and producing creative content. I have managed social media and reputation for 50+ clients and coached account teams to meet financial and retention goals.

I hold Google Analytics and Google Ads certifications, have received internal awards for performance and supervision, and volunteer managing event marketing and website projects. I seek opportunities to grow campaigns that scale revenue and improve ROI.

Experience

Work history, roles, and key accomplishments

Marketing Specialist

Automated Equipment

Aug 2024 - Aug 2025 (1 year)

Managed digital and print ad campaigns for three DTC brands and one B2B brand, identified target demographics using ABM lists and NAICS codes, and optimized campaigns based on performance data.

Meta Ads Google Ads LinkedIn Ads ABM Audience Targeting Campaign Optimization Analytics

Illumin Media Planner

The TradeDesk

Nov 2022 - Aug 2024 (1 year 9 months)

Built and executed media plans across platforms (Meta, TikTok, DSPs) for multiple brands, optimized targeting and campaign performance, and presented reporting decks to clients and leadership.

Programmatic Advertising The Trade Desk Meta Ads Audience Targeting Reporting Campaign Optimization

Digital Media Manager

AvantLink

Sep 2020 - Oct 2022 (2 years 1 month)

Developed and executed media campaigns on Meta to generate leads and nurtured prospects via email automations, improving lead funnel efficiency and reporting campaign performance to stakeholders.

Meta Ads Email Marketing Lead Generation Reporting Squarespace ActiveCampaign Mailchimp

Department Manager

Hayward Power Sports

Aug 2019 - Sep 2020 (1 year 1 month)

Managed department operations, coached staff, established SOPs and schedules, and improved workflow efficiencies to meet financial and retention goals.

Team Leadership SOP Development Coaching Scheduling Customer Service Performance Management Process Improvement

Customer Service Supervisor

RiverWorks Plumbing

Jan 2018 - Aug 2019 (1 year 7 months)

Oversaw customer service operations and quality assurance of account management, prepared reports for upper management, and supported client retention initiatives.

Customer Service QA Account Management Reporting Customer Retention Team Coordination

Analytics Account Manager

Freelance

Jul 2015 - Jan 2018 (2 years 6 months)

Provided analytics, social media management and quarterly reporting for 50+ clients, conducted competitor research, and optimized social campaigns to improve client KPIs.

Analytics Social Media Management Reporting Competitor Research Paid Social Client Success

Education

Degrees, certifications, and relevant coursework

Winona State University

Bachelor of Arts, Advertising

Grade: GPA: 3.17

Activities and societies: Co-Chairman - Seneca Ridge and Valley Rally 5K/10K; volunteer event design and t-shirt design

Bachelor of Arts in Advertising with a minor in Coaching; completed coursework supporting advertising, media, and client communications with a GPA of 3.17.