Seeking a challenging role that leverages my growth marketing and social media expertise to drive audience growth, engagement, and ROI for a forward-thinking organization.
ECLooking for a job
Eric Charping
@ericcharping1
Highly motivated Social Media & Growth Marketing Manager
United StatesWhat I'm looking for
As a seasoned Growth Marketing Manager with over 12 years of experience, I have a proven track record of driving audience growth, engagement, and ROI across Meta platforms and other digital channels. My expertise lies in developing and executing data-driven marketing campaigns, including A/B testing and lift measurement, to achieve strategic objectives for B2B and B2C audiences.
I excel in cross-functional collaboration, working effectively with sales, product, and creative teams to deliver successful go-to-market strategies. My skills in email marketing, social media advertising, influencer collaborations, content marketing, and campaign management have allowed me to drive audience growth, user acquisition, and lead generation across various verticals.
With a strong understanding of Meta Marketing platforms, I have consistently delivered results-driven marketing campaigns that drive engagement, conversions, and revenue growth. I am passionate about staying up-to-date with the latest digital marketing trends and best practices, ensuring that my campaigns are always optimized for maximum ROI.
Experience
Work history, roles, and key accomplishments
CRProgram Manager, Social Media & Digital Marketing
Consumer Reports
Jan 2021 - Sep 2023 (2 years 8 months)
Led social media strategy and execution for the New Audience Acquisition program, achieving a 15% subscriber growth through data-driven audience segmentation and localized content and messaging on Meta platforms.
CRProgram Manager, Social Media Programming, Engagement, Intelligence
Consumer Reports
Jan 2017 - Jan 2021 (4 years)
Managed social media budgets and spearheaded full-funnel initiatives for audience growth and lead generation on Meta platforms, increasing targeted audience by 20%.
CU
Social Media Editor
Consumers Union
Jan 2012 - Jan 2017 (5 years)
Built and led a high-performing social media marketing team focusing on consumer advocacy, ensuring alignment with organizational goals.
CU
Digital Campaign Strategist
Consumers Union
Apr 2008 - Jan 2012 (3 years 9 months)
Developed and executed successful email marketing campaigns, exceeding click-through rates by 20%.
Education
Degrees, certifications, and relevant coursework
Eric hasn't added their education
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Software and tools used professionally
Availability
Looking for a job
Location
United StatesAuthorized to work in
Salary expectations
85k-120k USD
Job categories
Skills
Cross Functional CollaborationGrowth MarketingCampaign ManagementDigital Marketing ChannelsContent CreationEmail MarketingDigital AdvertisingContent MarketingSEO OptimizationPaid AdvertisingA B TestingData AnalysisGmailSprinklrSprout SocialAdobe Creative SuiteAdobe Creative Suite (Photoshop)CanvaAsanaWrikeDomoMeta AdsGoogle And Meta (Facebook Instagram) FeedsAdobe AnalyticsPlatformSocial Media StrategyData Driven MarketingRetargetingGoogle AnalyticsYouTube AdsYouTube AnalyticsTikTokTwitter AdsTwitterProject ManagementSalesforceProblem SolvingNegotiationMarketingAnalytical SkillsData AnalyticsAgileMS ExcelBudgetingFull Funnel MarketingCross Functional Team Management
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