Open to opportunities

Bradley Work side

@bradleyworkside

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Dynamic copywriter and digital marketer with SEO expertise.

South Africa

Message

What I'm looking for

I am looking for a role that fosters creativity and allows for professional growth, ideally in a collaborative environment where I can leverage my skills in copywriting and digital marketing.

I am a dynamic individual who strives for excellence in all my work and projects. With a unique blend of creative and technical abilities, I excel in writing for a wide variety of platforms, from artistic to professional. My experience as a copywriter and digital marketer has equipped me with the skills to craft engaging copy and content that captures the reader’s attention.

Throughout my career, I have developed and implemented successful social media and marketing strategies for various brands. My role as a Senior SEO Copywriter at Subculture has allowed me to create SEO-optimized content for global brands, enhancing their online visibility and connecting them with audiences worldwide. I take pride in my ability to collaborate with design and development teams to align content with brand vision and user experience goals.

In addition to my copywriting expertise, I have managed junior copywriters, ensuring high-quality content production and brand consistency. My journey has been marked by continuous learning and adaptation, making me a technologically flexible and fast learner, ready to tackle new challenges in the digital marketing landscape.

Experience

Work history, roles, and key accomplishments

Current

Senior SEO Copywriter

Current

Subculture, Creative Studio

Sep 2024 - Present (9 months)

Crafted engaging and SEO-optimized content for a variety of global brands, focusing on impactful and intuitive digital experiences. Developed copy for custom web development projects, UI/UX design, and digital campaigns that connect brands with audiences worldwide. Managed Junior Copywriters and edited their work.

SEO Content Creation UI UX Design Editing Proofreading Team Management Web Development Digital Marketing

Current

Copywriter & Content Developer

Current

Freelance

Jan 2017 - Present (8 years 5 months)

Edited and proofread documents ranging from student assignments and theses to business proposals and presentations. Created media and press releases, along with overseeing email campaigns. Implemented social media strategies and produced competitor analysis reports.

Editing Proofreading Content Development Media Relations Email Campaigns Social Media Strategy SEO Competitor Analysis Graphic Design

Lead SEO Copywriter

Digital First

Feb 2023 - Aug 2024 (1 year 6 months)

Produced high-quality, SEO-optimized copy for self-storage businesses across global markets, driving over 2.5 million enquiries. Prepared content for digital campaigns, including website copy, email campaigns, and social media posts, leveraging partnerships with Facebook and Google. Augmented SEO strategies to improve online visibility and enquiry generation for clients.

SEO Copywriting Email Marketing Social Media Marketing Content Creation Google Analytics Facebook Marketing Digital Marketing

Copywriter & Digital Marketer

Indigo Properties

Jan 2021 - Dec 2022 (1 year 11 months)

Managed social media for multiple accounts including The Old Biscuit Mill, Old Mac Daddy, and The Woodstock Exchange. Produced high-quality content and copy for flyers and graphics used in online advertising. Composed competitor-analysis reports and researched marketing trends.

Social Media Management Content Creation Copywriting SEO Competitor Analysis Marketing Research Digital Advertising Editing Proofreading Brand Management

Copywriter & Social Media Marketing Manager

Travel Republic Africa

Mar 2018 - Jul 2020 (2 years 4 months)

Crafted articles on various travel and tour operator-based subjects. Produced high-quality content and copy for flyers and graphics used in advertising. Oversaw and maintained social media accounts for Travel Republic Africa, as well as manufactured social media and Google analytic marketing reports every month-end.

Content Creation Copywriting Social Media Management SEO Google Analytics Competitor Analysis Editing Proofreading

Flight Attendant

Qatar Airways

Jan 2016 - Feb 2018 (2 years 1 month)

Provided 5-star customer service to international passengers. Ensured passenger safety and comfort during flights. Handled in-flight operations and resolved customer inquiries effectively.

Customer Service In Flight Operations Problem Solving Communication Teamwork Interpersonal Skills Conflict Resolution Service Delivery Hospitality

Content Producer

Tswelopele Productions

Jan 2014 - Dec 2016 (2 years 11 months)

Produced content for the television show Afternoon Express. Collaborated with the production team to ensure timely delivery of segments. Gained experience in media production and content scheduling.

Content Production Team Collaboration Communication Media Management Research Editing

Education

Degrees, certifications, and relevant coursework

University of South Africa

Bachelor of Arts, Creative Writing

Completed a Bachelor of Arts with a major in Creative Writing and a minor in English Literature. This program provided a strong foundation in literary analysis and creative expression.

CityVarsity

Certificate, Digital Media and Journalism

Obtained a Certificate in Digital Media and Journalism. This program focused on the practical skills required for digital content creation and journalistic practices.