Open to opportunities

Tshegofatso Makhubela

@tshegofatsomakhubela

Message

Creative, persuasive copywriter blending marketing strategy and teaching experience.

South Africa

Message

What I'm looking for

I seek roles where I craft persuasive, brand-aligned content across digital channels, collaborate with creative teams, and drive measurable engagement and growth while continuing professional development.

I am a creative and persuasive copywriter with a strong foundation in marketing, education, and sales. With more than five years in marketing and five years in teaching, I combine storytelling, clarity, and strategy to deliver engaging content that drives action.

I have written for digital campaigns, websites, social media, email funnels, and brand communications, and I specialize in developing brand messaging frameworks to ensure a consistent voice across platforms. My freelance work includes high-converting social media campaigns, landing pages, and SEO-optimized copy that boost organic reach and engagement.

My background includes roles as a marketing specialist for brands, educator and curriculum developer for international and local schools, and earlier hospitality marketing experience producing guest communications and promotional materials. I collaborate closely with design teams to align visuals and copy and adapt messaging for multicultural audiences.

I hold a Post Graduate Certificate in Education and multiple business and hospitality qualifications, plus a Digital Marketing Certificate. I approach projects with empathy, a focus on measurable results, and a desire to simplify complex information into clear, compelling communication.

Experience

Work history, roles, and key accomplishments

Current

Freelance Copywriter

Current

Freelance

Jan 2023 - Present (2 years 10 months)

Create high-converting copy for social media campaigns, landing pages, and email funnels for clients in tech, retail, and wellness; developed brand messaging frameworks and optimized copy for SEO to boost organic reach and engagement.

Copywriting SEO Email Marketing Landing Page Optimization Content Strategy Editing

Educator & Curriculum Developer

International & Local Schools

Jan 2020 - Dec 2023 (3 years 11 months)

Created promotional content for schools and curricula across social media and newsletters, adapted messaging for multicultural audiences to improve student enrollment and parent engagement, and simplified complex information into clear communications.

Curriculum Writing Educational Content Multicultural Communication Content For Newsletters Messaging Adaptation Community Engagement Editing

Marketing Specialist

Nissan, Tedcor, VastraTech

Jan 2015 - Dec 2020 (5 years 11 months)

Designed and executed marketing campaigns and advertising copy that increased customer engagement and sales; produced brochures, product descriptions, and press releases while collaborating with design teams for cohesive brand communications.

Marketing Campaigns Content Production Copy Editing Customer Engagement

Hospitality Copywriter

Various Hotels

Jan 2013 - Dec 2015 (2 years 11 months)

Wrote guest communications, promotional copy, event descriptions, and service brochures to support marketing initiatives and improve customer experience at multiple hotels.

Customer Experience Editing