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Tshegofatso Makhubela

@tshegofatsomakhubela

Creative, persuasive copywriter blending marketing strategy and teaching experience.

South Africa
Message

What I'm looking for

I seek roles where I craft persuasive, brand-aligned content across digital channels, collaborate with creative teams, and drive measurable engagement and growth while continuing professional development.

I am a creative and persuasive copywriter with a strong foundation in marketing, education, and sales. With more than five years in marketing and five years in teaching, I combine storytelling, clarity, and strategy to deliver engaging content that drives action.

I have written for digital campaigns, websites, social media, email funnels, and brand communications, and I specialize in developing brand messaging frameworks to ensure a consistent voice across platforms. My freelance work includes high-converting social media campaigns, landing pages, and SEO-optimized copy that boost organic reach and engagement.

My background includes roles as a marketing specialist for brands, educator and curriculum developer for international and local schools, and earlier hospitality marketing experience producing guest communications and promotional materials. I collaborate closely with design teams to align visuals and copy and adapt messaging for multicultural audiences.

I hold a Post Graduate Certificate in Education and multiple business and hospitality qualifications, plus a Digital Marketing Certificate. I approach projects with empathy, a focus on measurable results, and a desire to simplify complex information into clear, compelling communication.

Experience

Work history, roles, and key accomplishments

FR
Current

Freelance Copywriter

Freelance

Jan 2023 - Present (2 years 10 months)

Create high-converting copy for social media campaigns, landing pages, and email funnels for clients in tech, retail, and wellness; developed brand messaging frameworks and optimized copy for SEO to boost organic reach and engagement.

NV

Marketing Specialist

Nissan, Tedcor, VastraTech

Jan 2015 - Dec 2020 (5 years 11 months)

Designed and executed marketing campaigns and advertising copy that increased customer engagement and sales; produced brochures, product descriptions, and press releases while collaborating with design teams for cohesive brand communications.

VH

Hospitality Copywriter

Various Hotels

Jan 2013 - Dec 2015 (2 years 11 months)

Wrote guest communications, promotional copy, event descriptions, and service brochures to support marketing initiatives and improve customer experience at multiple hotels.

Education

Degrees, certifications, and relevant coursework

University of Cumbria logoUC

University of Cumbria

Postgraduate Certificate in Education, Education

Completed a Postgraduate Certificate in Education to gain professional teaching qualifications and pedagogical skills.

University of Johannesburg logoUJ

University of Johannesburg

Bachelor of Commerce, Strategic Management

Earned a Bachelor of Commerce in Strategic Management focusing on business strategy and organizational management.

University of Johannesburg logoUJ

University of Johannesburg

Bachelor of Technology, Hospitality Management

Completed a Bachelor of Technology in Hospitality Management with coursework in hospitality operations and service management.

University of Johannesburg logoUJ

University of Johannesburg

National Diploma, Hospitality Management

Obtained a National Diploma in Hospitality Management covering practical and theoretical aspects of hospitality services.

Red & Yellow Creative Business School logoRS

Red & Yellow Creative Business School

Digital Marketing Certificate, Digital Marketing

Completed a Digital Marketing Certificate focused on digital strategy, content, and online campaign techniques.

ES

Empath Closing School

Empathetic Sales Certificate, Sales

2025 - 2025

Completed the Empathetic Sales Certificate program in 2025 to enhance consultative and empathetic sales techniques.

Tech stack

Software and tools used professionally

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Tshegofatso Makhubela - Freelance Copywriter - Freelance | Himalayas