Theo Kruger Jnr

• Write long-form editorial and SEO content for international publications, balancing strict legal review with a premium brand voice.
• Consistently clear executive editorial and legal review on first submission across technical, high-stakes pieces.
• Run multiple concurrent client projects across industries, using AI tools to accelerate research without compromising accuracy.

• Tightened operational and reporting workflows across technical departments to improve output alignment.
• Coordinated cross-functional teams against delivery deadlines and managed procurement and materials to keep supply continuous.
• Implemented site safety and compliance protocols, reducing operational downtime.

• Built and ran the launch marketing and advertising strategy, growing the resort into an established destination within its first year.
• Managed organic social channels and engaged community across the main platforms.
• Partnered with major OTAs and travel networks to keep listings visible and inbound bookings steady.

• Built centralised sales and marketing function for a family-owned heavy-engineering firm serving major mining clients.
• Designed and ran the company’s first structured marketing and advertising programmes.
• Primary commercial contact for large industrial accounts, protecting revenue and new opportunities.
• Supported office administration, records and financial reporting.

• Led regional market penetration, corporate business development, and marketing team operations.
• Mentored and coordinated the daily output of the Gauteng-based team, reporting performance directly to the Managing Director.
• Prospected and secured long-term relationships with corporate clients.
• Managed ongoing client and retention efforts with existing corporate partners.

• Led commercial launch and advertising revenue strategy for a new print title.
• Sold media space directly to agencies and corporate clients; built baseline readership and brand authority in education publishing.
• Contributed as sub-editor and feature writer.

• Planned and bought cross-border media campaigns across sub-Saharan Africa for global brands including Nestlé SA, SAB, Motorola and Shell.
• Built media strategies and budgets accounting for local consumption habits and regulatory environments.
• Coordinated multi-channel rollouts with regional publishers and international agency networks.

• Promoted through four roles supporting a major global online casino group.
• Brand Coordinator: creative concepts and copy guidelines for campaigns.
• Senior Marketing Trafficker: managed digital campaigns and negotiated placements with publishers worldwide.
• SEO Marketing Assistant: aligned web content with search algorithms.
• Handled player support and account queries.

• Sold commercial media space for a high-circulation consumer entertainment title.

Activities and societies: Highlights included Most Versatile Second-Year Student in Business Communication (1998), SAAIE Award for Best Feature Article (1998), and Toastmasters International Best Overall Speaker (1998).

Completed a National Diploma in Business Communication at Tshwane University of Technology (TUT) in Pretoria from 1997 to 1999. Coursework covered areas such as advertising and marketing communication, communication science, media studies, public relations, and marketing management.