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Pam Claasen

@pamclaasen

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Creative SEO copywriter with extensive experience in content creation.

South Africa

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my writing skills and creativity while contributing to impactful projects.

As an experienced SEO Copywriter, I have honed my skills in crafting compelling website content that not only engages readers but also drives traffic and improves search engine rankings. My journey began with a Bachelor of Arts in English Language Studies and Psychology from Nelson Mandela University, which laid the foundation for my passion for language and communication.

Over the years, I have worked with various organizations, including IG Markets and Blue Pencil Education Services, where I designed digital learning content and wrote copy for diverse audiences. My ability to localize content and apply stakeholder feedback has been instrumental in delivering high-quality materials that resonate with target demographics. I thrive in collaborative environments, liaising with both internal and external stakeholders to ensure that content meets strategic objectives.

In addition to my copywriting expertise, I have experience as a freelance translator and transcriber, which has further enriched my understanding of language nuances. I am committed to continuous improvement and innovation in my work, always seeking new ways to enhance content effectiveness and user engagement.

Experience

Work history, roles, and key accomplishments

SEO Copywriter

IG Markets

Feb 2021 - May 2025 (4 years 3 months)

Wrote and updated website content, localizing it for various regions and incorporating stakeholder feedback. Contributed to improving ways of working and edited AI-generated content for YouTube.

SEO Content Writing Localization Stakeholder Management Content Editing Workflow Optimization

Instructional Designer & Voice-over Artist

Blue Pencil Education Services

Mar 2019 - Jan 2021 (1 year 10 months)

Designed digital learning content and wrote copy for learning materials, including proofreading and editing storyboards and video scripts. Recorded voiceovers for videos and e-learning modules.

Instructional Design Copywriting Proofreading Editing Voice Over E Learning Development Content Conceptualization

Freelance Translator, Transcriber & Copywriter

Freelance

Feb 2018 - Feb 2019 (1 year)

Translated video interviews from isiXhosa and Afrikaans to English, and transcribed video interviews. Wrote video scripts and research copy for various projects.

Translation Transcription Copywriting Video Scripts IsiXhosa Afrikaans

SEO Copywriter

Verpakt Management Services

Oct 2016 - Jan 2018 (1 year 3 months)

Wrote and updated website content, proofreading and editing SEO content to ensure accuracy and effectiveness. Conducted research and competitor analyses to inform content strategy and managed social media accounts.

Web Content Management Proofreading Editing Competitor Analysis Social Media Management Research

Copywriter & Communications Consultant

Suretimes Insurance Administrators

Mar 2015 - Jun 2016 (1 year 3 months)

Wrote newsletters for weekly mailers and developed website content, including proofreading and editing. Coordinated the development of new websites and conceptualized their design and layout.

Copywriting Newsletter Development Content Proofreading Editing Social Media Management

Education

Degrees, certifications, and relevant coursework

Nelson Mandela University

Bachelor of Arts, English Language Studies & Psychology

2011 - 2013

Completed a Bachelor of Arts with a focus on English Language Studies and Psychology. Gained a comprehensive understanding of language structures, literary analysis, and psychological principles. Developed strong analytical, research, and communication skills.