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Pam Claasen

@pamclaasen

Creative SEO copywriter with extensive experience in content creation.

South Africa
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What I'm looking for

I am looking for a dynamic role that allows me to leverage my writing skills and creativity while contributing to impactful projects.

As an experienced SEO Copywriter, I have honed my skills in crafting compelling website content that not only engages readers but also drives traffic and improves search engine rankings. My journey began with a Bachelor of Arts in English Language Studies and Psychology from Nelson Mandela University, which laid the foundation for my passion for language and communication.

Over the years, I have worked with various organizations, including IG Markets and Blue Pencil Education Services, where I designed digital learning content and wrote copy for diverse audiences. My ability to localize content and apply stakeholder feedback has been instrumental in delivering high-quality materials that resonate with target demographics. I thrive in collaborative environments, liaising with both internal and external stakeholders to ensure that content meets strategic objectives.

In addition to my copywriting expertise, I have experience as a freelance translator and transcriber, which has further enriched my understanding of language nuances. I am committed to continuous improvement and innovation in my work, always seeking new ways to enhance content effectiveness and user engagement.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Nelson Mandela University logoNU

Nelson Mandela University

Bachelor of Arts, English Language Studies & Psychology

2011 - 2013

Completed a Bachelor of Arts with a focus on English Language Studies and Psychology. Gained a comprehensive understanding of language structures, literary analysis, and psychological principles. Developed strong analytical, research, and communication skills.

Tech stack

Software and tools used professionally

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Pam Claasen - SEO Copywriter - IG Markets | Himalayas