At Blu Betty SA, I worked as Lead Copywriter & Marketing Manager, creating website copy, blog articles, product descriptions, PR communications, and interviews.
I formulated and executed brand strategies across TikTok, Pinterest, Facebook, Instagram, and Twitter (X).
I directed Google Ads campaigns and applied SEO copywriting practices to support organic site rankings.
I also designed static graphics and social videos, and maintained WordPress updates and customer-facing content. I believe a true connection with a client allows for authentic communication with audiences.
