Open to opportunities

Blessy Cherian

@blessycherian

Message

I’m a data-driven digital marketer combining content strategy and analytics to grow D2C and B2B brands.

India

Message

What I'm looking for

I’m looking for a digital marketing role where I can own content strategy and growth initiatives for D2C and B2B brands. I want a team that values data-backed decisions, strong storytelling, and measurable outcomes.

I’m an MBA graduate (SDA Bocconi, 2026) with a B.Sc. Computer Science foundation, and I bring analytical rigor alongside creative execution. I enjoy turning insights into clear content plans and measurable growth outcomes.

In my marketing work, I’ve delivered strong performance fast—driving 89.5% non-follower reach across 932K+ views for TEDxBocconiUMumbai (sold out in one week). At Teaniru, I achieved a 40% rise in LinkedIn profile visits in 8 weeks by sharpening audience targeting and content cadence.

I’ve also built demand through hands-on digital campaigns and structured analysis. As a Sales & Marketing Intern at Teaniru, I generated 100+ qualified leads through targeted digital campaigns, and I supported B2B visibility through competitor benchmarking and consumer analysis.

Beyond execution, I lead with initiative and collaboration—serving as Media & Marketing Head for TEDxBocconiUMumbai and founding an entrepreneurial ecosystem for 500+ students. I’m motivated by roles where I can combine strategy, content, and growth marketing to create impact for both D2C and B2B brands.

Experience

Work history, roles, and key accomplishments

Current

Media & Marketing Head

Current

TEDxBocconiUMumbai

Aug 2024 - Present (1 year 10 months)

Led the full media & marketing strategy, selling out all tickets in one week. Drove 932,551 total views with 89.5% coming from non-followers.

Marketing Strategy Event Promotion Growth Marketing Content Strategy Audience Analytics Brand storytelling

Sales & Marketing Intern

Teaniru

Apr 2025 - May 2025 (1 month)

Designed a 5-month Instagram & LinkedIn content plan, driving a 40% rise in LinkedIn profile visits and a 3× increase in posting frequency. Performed digital and B2B performance gap analysis using competitor benchmarking and consumer insights to improve outreach.

Content Strategy Audience Analytics Competitive Benchmarking Consumer Analysis B2B Marketing Campaign Management

Founding Member & Vice President

Institution's Innovation Council, SSCBS

Oct 2022 - May 2023 (7 months)

Co-founded an entrepreneurial ecosystem for 500+ students, driving ideation workshops and project execution.

Workshop Facilitation Program Management Student Engagement Ideation Community Building Leadership

Vice President, Kriti

Kriti – SSCBS

Jul 2022 - May 2023 (10 months)

Organised the offline post-COVID event 'Alla Prima' with 200+ registrations. Secured sponsorships and managed social media for event promotion.

Event Management Social Media Management Community Engagement Offline Events Brand Promotion Marketing Campaigns

Digital Marketing Intern

TalentServe

Jun 2022 - Sep 2022 (3 months)

Generated 100+ qualified leads through targeted digital campaigns, contributing to increased student enrolment and improved brand visibility.

Lead Generation Digital Campaigns B2B Marketing Growth Marketing Performance Optimization Campaign Management Audience Analytics

U21 Sustainable Micro-Intern

Common Purpose Programme (Global)

Jan 2022 - Feb 2022 (1 month)

Developed an SDG Gender Equality solution and pitched it to senior stakeholders under UN-affiliated leadership. Selected from 100+ global applicants for the program.

Stakeholder Management Impact Pitching Cross Functional Collaboration Research & Insights Program Delivery