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Aditi Paswan User

@aditipaswanuser

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I build data-driven marketing, influencer campaigns, and brand content that improve engagement and lead generation.

India

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What I'm looking for

I'm looking for a marketing or influencer marketing role where I can create data-driven campaigns, strengthen brand storytelling, manage creator partnerships, and grow through hands-on digital marketing work.

I've executed marketing campaigns and brand communication for Crescent Foundry across 50+ global markets, creating digital content for email, social media, and websites.

I improved campaign engagement and lead generation by 15% through data-driven insights and content optimization, while supporting messaging, positioning, reports, and stakeholder updates.

At Confluencr, I managed 50+ influencer collaborations and a database of 1,000+ creator profiles. I delivered influencer campaigns for brands including Flipkart, Myntra, Zoho, Biotique, and Material Depot.

I also lead public relations and multi-platform social media efforts at SIBM Bengaluru, and have built a personal content presence reaching 2,000+ followers and 30,000+ monthly views.

Experience

Work history, roles, and key accomplishments

Influencer Marketing Trainee

Confluencr - Global Influencer Marketing Agency

Apr 2026 - May 2026 (1 month)

·      Sourced and evaluated 500+ influencers across beauty, lifestyle, fashion and tech niches using audience demographics, engagement metrics and brand fit analysis.

·      Executed creator outreach for 20+ brand campaigns, coordinating communication, negotiations and onboarding to ensure timely campaign execution.

·      Maintained and optimized a database of 800+ creators, tracking campaign

Influencer Marketing Trainee

Confluencr

Apr 2026 - May 2026 (1 month)

Managed 50+ influencer collaborations across nano, micro, mid-tier and macro creators, driving negotiations, onboarding and stakeholder coordination. Built and maintained a database of 1,000+ influencer profiles, leveraging audience insights and engagement metrics for creator selection.

Influencer Marketing Creator Management Negotiation Database Management Audience Insights Campaign Execution KPI Tracking Social Media Trends

Marketing Executive

Crescent Foundry

Jul 2024 - Dec 2024 (5 months)

Executed marketing campaigns and brand communication across 50+ global markets, strengthening storytelling and audience engagement. Created digital content for email marketing, social media, and website aligned with campaign objectives.

Marketing Campaigns Brand Communications Digital Content Email Marketing Social Media Market Research Competitive Analysis PowerPoint Excel Canva Data Driven Insights Lead Generation

Sales And Marketing Intern

V-Best Ecoworld Private Ltd.

Jan 2023 - Mar 2023 (2 months)

• Supported digital and email marketing campaigns for client engagement
and lead generation.

• Created short-form content aligned with brand messaging and campaign
goals.

• Designed pitch decks and sales collaterals to enhance storytelling and visual
communication.

• Managed CRM data and prepared performance reports using PowerPoint
and Excel.

• Conducted market analysis and customer segmentat

Sales and Marketing Intern

V-Best Ecoworld Pvt. Ltd.

Jan 2023 - Mar 2023 (2 months)

Supported digital and email marketing campaigns for client engagement and lead generation. Created short-form content aligned with brand messaging and campaign goals, and designed pitch decks and sales collaterals.

Digital Marketing Email Marketing Lead Generation Content Creation Pitch Decks Sales Collateral CRM PowerPoint Excel Market Analysis Customer Segmentation

Marketing Intern

Lernx

Nov 2022 - Jan 2023 (2 months)

• I promoted educational courses through social media and email marketing campaigns.
• Analyzed market trends and customer feedback to optimize marketing strategies.
• Gained hands-on experience in CRM and data-driven decision making.