Product experience in B2C, B2B, and B2G. Have scoped out and helped built complex SaaS that support complex workflows in valuation, finance, marketplaces/ecommerce, and education-tech. GTM: work on launch, RevOps, messaging, pricing, and growth. Former lower middle-market M&A associate in transaction size from $3~50M.
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Bob Lavania
@blavania
I work with early-stage (pre-PMF) companies to help them discover their users better and go-to mkt.
CanadaExperience
Work history, roles, and key accomplishments
Current
Fractional Growth Product Manager
moovez
Nov 2023 - Present (2 years 7 months)
Both a Product & Growth Product Manager for a two-sided marketplace. Managing web app, mobile apps, and leading Go-to Market with PLG initiatives. Responsible for Retention, Referral, Revenue metrics in AARRR funnel.
Current
Fractional GTM Consultant
Dead Inventory Store
Mar 2023 - Present (3 years 3 months)
Advising on carbon credit monetization & growth loops for a two-sided marketplace.
Consolidated 4 subscription tiers into 3 tiers.
Revamped pricing page using existing user research.
Product Manager
Coherent
Feb 2022 - Jun 2022 (4 months)
Developed financial and insurance (P&C, E&S) APIs
Product Manager
BVXpress
Sep 2012 - Dec 2021 (9 years 3 months)
Grew SaaS product group for valuation & advisory from 1 to 3 new product families at a lower middle-market M&A firm. Established test plans, ran beta and pilot programs with early-stage products to prove revenue-viability, and priced products through user research.
Developed, improved & evolved product pricing strategies through analyzing customer feedback, and usage patterns.
Education
Degrees, certifications, and relevant coursework
Bob hasn't added their education
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