Product experience in B2C, B2B, and B2G. Have scoped out and helped built complex SaaS that support complex workflows in valuation, finance, marketplaces/ecommerce, and education-tech. GTM: work on launch, RevOps, messaging, pricing, and growth. Former lower middle-market M&A associate in transaction size from $3~50M.
BLLooking for a job
Bob Lavania
@blavania
I work with early-stage (pre-PMF) companies to help them discover their users better and go-to mkt.
CanadaExperience
MO
Current
Fractional Growth Product Manager
moovez
Nov 2023 - Present (5 months)
Both a Product & Growth Product Manager for a two-sided marketplace. Managing web app, mobile apps, and leading Go-to Market with PLG initiatives. Responsible for Retention, Referral, Revenue metrics in AARRR funnel.
DSCurrent
Fractional GTM Consultant
Dead Inventory Store
Mar 2023 - Present (1 year 1 month)
Advising on carbon credit monetization & growth loops for a two-sided marketplace.
VI
Consolidated 4 subscription tiers into 3 tiers.
Revamped pricing page using existing user research.
COProduct Manager
Coherent
Feb 2022 - Jun 2022 (4 months)
Developed financial and insurance (P&C, E&S) APIs
BVProduct Manager
BVXpress
Sep 2012 - Dec 2021 (9 years 3 months)
Grew SaaS product group for valuation & advisory from 1 to 3 new product families at a lower middle-market M&A firm. Established test plans, ran beta and pilot programs with early-stage products to prove revenue-viability, and priced products through user research.
Developed, improved & evolved product pricing strategies through analyzing customer feedback, and usage patterns.
Availability
Looking for a job
Location
CanadaAuthorized to work in
United StatesSocial media
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