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Rajat Singh

@rajatsingh11

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Growth & Digital Marketing Manager at Arclight Event Co, who delivered 8.5x blended ROAS across paid social campaigns.

Australia

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At Arclight Event Co, I managed Meta ad spend across two event properties, delivering up to 8.5x blended ROAS. I also directed ticketing launches that sold 3,300+ tickets and built The Hidden Cellar’s website and event creative.

At Sunset Cinema, I ran digital marketing, customer support, and reporting across six locations. I wrote and scheduled 133 email campaigns to a 63,000-subscriber list, maintaining a 34.74% open rate.

At DXD, I led influencer and PR campaigns for brands including DC Shoes, Champion, and Daniel Wellington, generating 100M+ KOL impressions globally. I also managed paid influencer partnerships and secured coverage in outlets including Hypebeast, GQ, and Complex.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

Arclight Event Co

Mar 2026 - Aug 2026 (5 months)

Managed Meta ad spend across two event properties, delivering up to 8.5x blended ROAS and selling 3,300+ tickets. Built digital presence from scratch, including website and creative assets, and set up attribution tracking and reporting dashboards.

Meta Ads Manager ROAS optimization A B Testing UTM tracking QR Attribution Monday.Com Website Management Creative And Design Social Media Marketing Event Marketing

Digital & Customer Experience Manager

Sunset Cinema

Oct 2025 - Mar 2026 (5 months)

Managed digital marketing, customer support, and reporting across 6 cinema locations. Grew email program to 63,000 subscribers with 34.74% open rate and increased social following by ~7,000.

Email Marketing Campaign Management Copywriting List Management And Segmentation Social Media Management Influencer Marketing Data Analysis Customer Support Ferve Website Management

Public Relations Specialist

DXD

Mar 2023 - Aug 2025 (2 years 5 months)

Led influencer and PR campaigns for brands including DC Shoes, Champion, and Daniel Wellington, generating 100M+ KOL impressions globally. Managed paid influencer partnerships and secured press coverage in major publications.

Influencer Marketing PR Campaigns Media Outreach Media Placement KOL Management Seeding Programs KPI Reporting Brand Partnerships

Public Relations Assistant

DXD

Apr 2021 - Mar 2023 (1 year 11 months)

Supported influencer and media outreach campaigns, media list building, and day-to-day PR coordination.

Media Outreach Influencer Marketing PR Coordination Target Media Lists

Education

Degrees, certifications, and relevant coursework

Stamford International University

Bachelor's Degree, Communication Arts

2018 - 2022

Pursued a Bachelor's Degree in Communication Arts with a focus on Public Relations and Journalism from Stamford International University from November 2018 to February 2022.