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Bilal Aslan

@bilalaslan

CRM Manager at Hepsiburada.com, managing Hepsifinans collection outreach segmentation, A/B testing, and reporting infrastructure.

Turkey

Message

At Hepsiburada.com, I manage collection operations for Hepsifinans products, including segmentation and A/B testing of collection agency outreach strategies and collection flow reporting infrastructure.

At Roamless, I built CRM strategy and infrastructure from scratch, growing repeat purchase share from 28% to 64% of total revenue. Across Roamless, Papara, eBay Turkey, Modanisa.com, and Sahibinden.com, I’ve worked on lifecycle campaigns, marketing automation, customer segmentation, and retention across e-commerce, fintech, and mobile connectivity.

Experience

Work history, roles, and key accomplishments

Current

CRM Manager

Current

Hepsiburada.com

Aug 2026 - Present (2 months)

Managing collection operations for Hepsifinans products, including segmentation and A/B testing of collection agency outreach strategies, and collection flow/data reporting infrastructure.

CRM Segmentation A B Testing Data Reporting

Head of CRM

Roamless

Sep 2024 - Aug 2026 (1 year 11 months)

Built and owned CRM strategy and infrastructure from scratch at a 0 to 1 stage startup, including multilingual automation journeys, lifecycle-based campaigns, segmentation and referral; grew repeat purchase share from 28% to 64% of total revenue. Owned CRM performance reporting and managed campaigns across push, email and in-app channels for a user base spanning 12+ languages.

CRM Strategy Marketing Automation Customer Segmentation Referral Programs Push Notifications Email Marketing In App Messaging Multilingual Campaigns performance reporting Retention LTV Conversion Engagement Metrics

CRM Executive

Papara

Sep 2022 - Sep 2024 (2 years)

Led CRM at a fintech platform with 20M+ registered users, owning lifecycle campaigns, referral program and onboarding journey. Built lifecycle and transaction-based trigger journeys across push, email and in-app channels, contributing to growing active card user rate from 6% to 11%.

CRM Lifecycle Marketing Referral Programs Onboarding Push Notifications Email Marketing In App Messaging A B Testing Data Pipelines Tool Integrations

CRM Executive

eBay Turkey, Gittigidiyor.com

Feb 2022 - Aug 2022 (6 months)

Managed CRM across the full customer lifecycle, from acquisition and onboarding through retention and reactivation. Designed, executed, and prepared performance reports of CRM campaigns to acquire new sellers, retain existing ones, and reactivate inactive ones.

CRM Customer Lifecycle Management Campaign Management performance reporting Customer Segmentation LTV Analysis Churn Prediction

Senior CRM Specialist

Modanisa.com

Jul 2019 - Jan 2022 (2 years 6 months)

Managed CRM programs focusing on repeat purchase, win-back and customer lifetime value improvement through segment-based lifecycle journeys. Built and implemented marketing automation programs across push, email and SMS for a 7M+ user base, growing automation-driven revenue contribution to 3-5% of total monthly revenue.

CRM Customer Segmentation Lifecycle Marketing Marketing Automation Salesforce Marketing Cloud Push Notifications Email Marketing SMS Marketing Data Integration Optimization

Senior Sales Development and CRM Specialist

Sahibinden.com

Jul 2014 - Mar 2018 (3 years 8 months)

Built acquisition, retention, win-back and cross-sell campaign flows for corporate account segments, feeding telesales and field sales teams with targeted data and automation outputs. Managed Microsoft Dynamics CRM implementation projects, including data gathering, cleaning and deduplication processes.

CRM Sales Development Campaign Management Microsoft Dynamics CRM Data Management