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Bianca Chaves Rodrigues User

@biancachavesrodrigue

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I’m a Data & Marketing Analytics Manager, turning multichannel B2B data into growth, engagement, and measurable ROI.

Mexico

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What I'm looking for

I’m looking for a B2B growth environment where I can lead marketing analytics—automating KPI dashboards, improving segmentation and acquisition, and increasing ROI with CRM and rigorous data governance—while contributing to competitive intelligence and continuous optimization.

I’m a Growth & Marketing Analytics Manager specializing in B2B strategy, marketing analytics, and performance optimization. I turn multichannel CRM and campaign data into clear KPI monitoring, advanced segmentation, and customer-journey improvements—measurably increasing engagement, lead generation, conversion, and ROI.

At MOMEN in Paris, I automated performance dashboards, reduced analysis time by 25%, and strengthened marketing data governance to ensure 95% insight accuracy. Beyond analytics, I lead multichannel B2B strategy across CRM, content, and LinkedIn, and I’ve improved operational marketing efficiency by 40% through smarter marketing process organization while continuing to grow my data science and business intelligence capabilities.

Experience

Work history, roles, and key accomplishments

Data Analytics Project Manager

MOMEN

Jul 2024 - Sep 2025 (1 year 2 months)

Conducted data-driven analysis across multichannel marketing (CRM, campaigns, social media, website traffic) to identify acquisition levers and optimize customer journey touchpoints. Built and automated performance dashboards, increasing engagement by 32%, improving conversion by 18% and ROI by 12%, while reducing analysis time by 25% and improving insight accuracy to 95%.

Marketing Analytics CRM Management Multi channel Marketing Customer Segmentation Performance Dashboards Marketing Automation Data Governance SQL A B Testing

Business Development Officer

Herbelin - Sarlane et Wolf

Sep 2022 - Sep 2023 (1 year)

Supported the opening of the brand’s first flagship boutique and delivered high-end customer advisory services in luxury watches and jewelry. Managed store operations and KPI reporting, created digital content and social media, and coordinated promotional events and press relations to boost brand visibility.

Retail Operations Customer Advisory KPIs Social Media Management Digital Content Creation Inventory Management Event Coordination Press Relations Statistical Analysis Data Visualization

Sales Assistant

Imogroup Leman

Sep 2020 - Sep 2022 (2 years)

Managed client portfolios from prospecting to negotiation and supported commercial operations. Coordinated teams during commercial events and contributed to digital marketing and communication initiatives across social channels.

Client Portfolio Management Prospecting Negotiation Commercial Operations Social Media Support Digital Marketing Support Event Coordination CRM Tools Sales Enablement

Education

Degrees, certifications, and relevant coursework

Dataiku Paris school of business

Specialized Master’s Degree in Marketing Insights & Data Analytics Strategy, Marketing Analytics

2023 - 2025

Specialized Master’s Degree in Marketing Insights & Data Analytics Strategy, covering data science and machine learning with Python/SQL and dashboarding tools. Master’s thesis (Dec 2023–Jun 2025) investigated how predictive algorithms influence consumer purchasing behavior.

ESG Paris Luxe

Bachelor’s Degree, Luxury Marketing & Communication

2022 - 2023

Grade: High Honors

Bachelor’s Degree in Luxury Marketing & Communication at ESG Paris Luxe, completed with High Honors. Focused on luxury marketing and communication.

HERBELIN - SARLANE ET WOLF

RNCP Title: Business Development Manager (Level 6), Business Development & Communication

2022 - 2023

RNCP Level 6 program leading to the title Business Development Manager (Business Development & Communication Officer) at HERBELIN - SARLANE ET WOLF. Included KPI reporting, data governance, digital content and social media management, and event/press relations.