David González

Designed Power BI dashboards for weekly business reviews, gathering requirements with executive stakeholders to enable self-service reporting across U.S. territories. Implemented row-level security and data governance for secure access to sensitive financial data, and built ETL pipelines to eliminate manual payroll consolidation.

Led a team delivering syndicated consumer panel and market research reports (market share, brand penetration, purchase behavior) for CPG clients. Automated data ingestion and transformation using SQL and Power Query, and implemented a SCRUM framework while delivering data storytelling to business units.

Directed an ETL/data migration project to centralize sales and inventory data from multiple bottlers into a unified database using data warehousing principles. Designed star/snowflake schema dimensional models to support high-volume reporting and managed the project lifecycle through deployment.

Analyzed search-engine data patterns using quantitative methods to improve algorithm accuracy and error rates. Built drill-down quality dashboards using Google PLX.

Developed 10+ Power BI dashboards using advanced DAX and automated SQL/Power Query ETL to reduce manual work. Improved reporting efficiency through recurring dashboard delivery and ETL automation.

Managed end-to-end workforce management for Google Cloud Platform billing support, including forecasting, capacity planning, scheduling, and real-time adherence (RTA). Ensured real-time operational alignment to support billing support workflows.

Conducted market research to develop industry and company profiles and maintained internal databases. Produced consulting team newsletters to support internal communications.

Master’s program in Big Data & Business Intelligence at Next IBS / Universitat de Lleida (2019–2020).

Bachelor of Business Administration (BBA) at Escuela Bancaria y Comercial (EBC) from 2014 to 2018.