At ADS Partner Agency, I analyzed customer and prospect records to identify cross-selling, reactivation, and new-sales opportunities, and updated CRM data for commercial follow-up. I also helped a client refine Google Ads keywords and ad formats to improve campaign relevance and return.
Across my analytics projects, I analyzed profitability, conversion funnels, cohort retention, and A/B tests to identify growth opportunities and inform business decisions. At Monograma Digital Agency, I redesigned client reports with more relevant KPIs and visualizations, improved reporting workflows, and presented findings and recommendations directly to clients.
