Erika Gonzalez
@erikagonzalez1
Marketing intelligence and growth analyst driving data-led acquisition.
MexicoWhat I'm looking for
I am a marketing intelligence and growth analyst with international experience applying marketing and customer data to drive acquisition, retention, and revenue growth. I have a strong track record in performance analytics, KPI governance, LTV/CAC modelling, experimentation, and translating complex data into clear, decision-ready insights for marketing and business stakeholders.
I have worked remotely with cross-functional teams across Europe and LATAM and delivered measurable results—improving conversion rates, engagement, client acquisition, and campaign ROI through performance optimisation, cohort analysis, and structured reporting frameworks. I build dashboards, standardise KPI tracking, and provide actionable recommendations that support sustainable growth.
Experience
Work history, roles, and key accomplishments
Marketing Intelligence Analyst
Freelance
Mar 2022 - Present (4 years)
Provide multi-channel marketing performance analysis, KPI governance, and dashboarding to drive acquisition and revenue growth; delivered campaign optimizations that increased conversion rates and weekly client acquisition.
Marketing & PR Data Analyst
Naked Media Group
May 2021 - Aug 2021 (3 months)
Analyzed audience and campaign performance to inform international marketing initiatives and SEO-driven content strategy, supporting event performance that reached 14,000+ attendees across channels.
Marketing & CRM Data Analyst
Kung-Fu Life School
Apr 2020 - Aug 2021 (1 year 4 months)
Managed CRM data analysis and segmentation to optimize email and retention campaigns, generating enrollments and improving targeted engagement effectiveness.
Education
Degrees, certifications, and relevant coursework
Dublin Business School
Master of Business Administration, Marketing
Completed an MBA with a focus on marketing at Dublin Business School, covering strategic marketing and analytics.
Instituto Politécnico Nacional
Bachelor's Degree, Commercial Relations
Completed a Bachelor's degree in Commercial Relations focused on business and commercial practices.
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Job categories
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