Open to opportunities

Raul Roberto Arellanes Mendoza

@raulrobertoarellanes

Message

I am a seasoned market data analyst driving insights and automation to improve marketing performance.

Mexico

Message

What I'm looking for

I seek a client-facing analytics role where I can build BI dashboards, automate reporting, improve marketing performance, and lead cross-functional teams in a collaborative, data-driven company.

I am a seasoned market data analyst with over 15 years of experience leveraging data to drive strategic decision-making and enhance customer experiences.

I build and optimize dashboards and reporting solutions using Power BI, Tableau and Google Looker Studio, and I have led automation initiatives that reduced reporting time by 20% and improved efficiency by 15% across campaigns.

I work closely with internal and external clients to define KPIs, deliver actionable analyses and lead presentation reviews, ensuring accuracy through rigorous QA and cross-team coordination.

My background in logistics and production control complements my analytics work — I have delivered process improvements (including a 10% reduction in lead times and a 15% manufacturing efficiency gain) and I focus on combining technical tools and business understanding to improve results.

Experience

Work history, roles, and key accomplishments

Current

Account Supervisor (WBD MarSci HomeEnt)

Current

Hearts & Science

Dec 2024 - Present (9 months)

Led creation of ad-hoc and end-of-campaign reports, ensured reporting accuracy, and built client-facing presentations and reviews to support strategic decisions.

Reporting Dashboard Development Power BI Tableau Google Analytics Data Cleaning Stakeholder Management

Account Supervisor (WBD MarSci Theatrical)

Hearts & Science

Apr 2023 - Dec 2024 (1 year 8 months)

Led weekly performance reporting and Nielsen analyses; implemented automation and dashboards using Power BI and Tableau, reducing reporting time by 20%.

Power BI Tableau Nielsen Analytics Automation)Reporting SQL Dashboard Development

Account Supervisor (Turner)

Hearts & Science

Jan 2022 - Apr 2023 (1 year 3 months)

Managed data collection and reporting for digital campaigns and implemented automations that streamlined reporting, improving efficiency by 15%.

Digital Analytics Google Analytics Tableau Power BI Automation)Reporting SQL

Data Analyst

Apr 2016 - Dec 2021 (5 years 8 months)

Performed website analyses and digital audits; developed a Customer Lifetime Value dashboard integrating Google Analytics and ad platforms to inform marketing strategy.

Google Analytics R Tableau Reporting Web Analytics Data Cleaning

Social Media Evaluator

Appen Butler Hill

May 2015 - Apr 2016 (11 months)

Evaluated content relevance to improve a global social media client's newsfeed and provided insights that enhanced user engagement and platform experience.

Content Evaluation Data Annotation Quality Assurance Reporting User Engagement

Production Control – Material Expediting

TAM

May 2014 - Mar 2015 (10 months)

Conducted demand analysis for materials, optimized order release and programming processes, reducing lead times by 10% and improving delivery timeliness.

SAP Reporting Supply Chain Production Scheduling

Production Control

TAM

Apr 2012 - May 2014 (2 years 1 month)

Managed SAP production orders and led a production scheduling optimization project that increased manufacturing efficiency by 15%.

Production Control SAP Production Scheduling Inventory Management Process Improvement Cross Functional Communication

Customer Service Agent

Teleperformance

Jan 2010 - May 2011 (1 year 4 months)

Served as liaison between customers and operations, developing a customer feedback system that improved response times and service delivery.

Customer Service Escalation Management Communication Reporting

Export Traffic & Distribution Agent

Papelera de Chihuahua S.A. de C.V.

Aug 2008 - Dec 2009 (1 year 4 months)

Coordinated warehouse placement and export documentation, implemented inventory tracking that improved operational efficiency and order fulfillment.

Inventory Management Logistics Reporting

Export Traffic Assistant

Papelera de Chihuahua S.A. de C.V.

Apr 2007 - Aug 2008 (1 year 4 months)

Managed logistics for international shipments and helped develop an export compliance program that reduced shipment delays and cut shipping costs by 10%.

Logistics Shipment Tracking Documentation Cross Functional Collaboration