Minlu Gan
@minlugan
Data analyst focused on growth and marketing—turning e-commerce and attribution data into clear decisions.
MexicoWhat I'm looking for
I’m a data analyst with a background in e-commerce, influencer marketing, and B2B growth. I’m passionate about turning marketing data into clear decisions for growth and e-commerce teams.
Since Oct 2024, I’ve been building end-to-end analytics through a self-directed path after completing a 10-week data analytics bootcamp at Le Wagon Barcelona. I’ve delivered 3 projects on real e-commerce data, including paid ads attribution, customer retention, and channel performance analysis.
Earlier in my career, I grew an influencer program from 0 to ~$100K/month in sales attribution across YouTube, TikTok, and Instagram. I analyzed creator segmentation data and made targeting recommendations to improve campaign efficiency, and I built a performance tracker in Excel to monitor publishing rate and KPIs.
I also bring a strong experimentation mindset from B2B and operations work, where I achieved 3–5× higher reply rates using A/B testing of subject lines and CTAs. From scaling an independent store from 0 to $18K/month across 45 countries, I learned how to connect data, execution, and measurable outcomes.
Experience
Work history, roles, and key accomplishments
Data Analyst
Self-Directed
Oct 2024 - Present (1 year 8 months)
Completed a 10-week data analytics bootcamp covering SQL, Python, Looker Studio, and BigQuery. Built 3 end-to-end e-commerce projects including paid ads attribution, customer retention, and channel performance analysis.
B2B Sales Representative
Ejet Procurement
May 2022 - Sep 2022 (4 months)
Achieved 3–5× higher reply rates than the team baseline through structured A/B testing of email subject lines and CTAs. Built an Excel outreach tracker to monitor open rates, reply rates, and follow-up timing.
Influencer Marketing Specialist
LovelyWholesale
Jun 2020 - Feb 2021 (8 months)
Grew the influencer program from 0 to ~$100K/month in sales attribution across YouTube, TikTok, and Instagram. Analyzed creator segmentation data, recommended targeting changes, and built an Excel performance tracker for publishing rate and KPIs.
E-commerce Operations Specialist
Wish Marketplace
Oct 2018 - Aug 2019 (10 months)
Scaled an independent store from 0 to $18K/month while serving 20,000+ customers across 45 countries. Managed operations to support international growth and customer volume.
Education
Degrees, certifications, and relevant coursework
Le Wagon
Data Analytics Bootcamp Certificate, Data Analytics
Activities and societies: Built projects on paid ads attribution, customer retention, and channel performance analysis using SQL (BigQuery), Python, and Looker Studio.
Completed a data analytics bootcamp at Le Wagon Barcelona covering SQL, Python, Looker Studio, and BigQuery, including end-to-end e-commerce analytics projects.
California State University, East Bay
Bachelor of Arts, International Studies
Earned a Bachelor of Arts in International Studies, graduating with Honors.
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Job categories
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