Tanya Choudhary

I've driven digital growth and business strategy across life insurance and healthcare, combining clinical grounding, healthcare management training, and data-driven decision-making.

At ICICI Prudential Life Insurance, I supported the digital scale-up of the annuity category, contributing to 30% monthly business growth and a 10% improvement in conversion funnel performance over six months. I also helped revive a dormant product from roughly one policy per quarter to 1–2 policies monthly.

I design customer communications and work with product, design, and technology teams to improve engagement and reduce funnel drop-off. Across partnership distribution, I built sales strategies, analysed market and competitor trends, and translated customer insights into recommendations for senior leadership.

Earlier, I conducted pharmaceutical market research at AUSRA Health and competitive insurance-policy analysis at Pfizer Healthcare India. I enjoy turning market, performance, and customer data into practical growth opportunities.