Bhavya Burnwal
@bhavyaburnwal
I’m a marketing manager driving creator-led growth, brand launches, and performance campaigns.
IndiaWhat I'm looking for
I’m a marketing professional with 4+ years of experience across FMCG, D2C, and creator-led brands—covering brand management, content strategy, digital marketing, and influencer-led campaign execution. I built and led in-house teams, scaled communities and creator channels, and consistently translated strategy into measurable growth across organic, paid, and marketplace platforms in India.
At Kerala Ayurveda, I’ve led India-wide content, communications, and marketing with a consumer-first approach—moving social media from agency-led to internal operations and managing a 5-member content team. I scaled Instagram from 20K to 40K followers and delivered 10M+ campaign views through data-led content strategy across Instagram, LinkedIn, and YouTube, while also directing the Kerala Ayurveda 2.0 relaunch for a new premium line.
I also own performance and conversion outcomes: I’ve managed INR 30L+ influencer campaigns with 30+ macro and micro influencers, guided performance marketing content across ads, and driven 100+ qualified leads through brand series and resort/clinic marketing. Previously, at Paracoat, I cut CPC by 50%, delivered 10.23 ROAS on Amazon Ads, and increased email CTR by 300%—and as a co-founder, I grew a bootstrapped D2C dessert business with 30% CAGR, including a 40% sales lift from hyperlocal Meta advertising.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Kerala Ayurveda
Nov 2024 - Present (1 year 7 months)
Lead India brand content and communications, building and managing a 5-member in-house content team after moving from agency-led social to internal operations. Scaled Instagram from 20K to 40K followers and drove 10M+ campaign views; managed the Kerala Ayurveda 2.0 relaunch and INR 30L+ influencer campaigns (30+ macro/micro influencers) while generating 100+ qualified leads for related initiatives
Marketing Manager
Paracoat Products
May 2024 - Oct 2024 (5 months)
Managed a 5-member marketing team and built brand kits, tone of voice, and communication systems for Paracoat and Paramat. Launched 2 new brands and drove performance across Google Ads, a new D2C website, and Amazon Ads—cut CPC by 50%, delivered 10.23 ROAS on Amazon Ads, increased email CTR by 300%, and contributed to 30% conversion and 50% customer acquisition growth.
Marketing Intern
Yoga Bar (ITC)
Apr 2023 - Jun 2023 (2 months)
Executed influencer and content marketing initiatives with 7 macro influencers, generating 410K reach and 15K engagements. Supported campaign messaging and launch planning for healthy snack SKUs, and conducted category/competitor/e-commerce research to identify differentiation opportunities while partnering with brands including Under25 Dictionary, The Health Factory, and Nykaa Naturals.
Co-founder & Proprietor
Choconest
Feb 2020 - May 2022 (2 years 3 months)
Co-founded and bootstrapped a D2C dessert business, driving 30% CAGR through brand building, product innovation, and digital marketing. Led brand communication, product GTM, content marketing, CRM, and customer retention initiatives—running hyperlocal Meta advertising and social campaigns that increased sales by 40% and expanding the portfolio using giveaways and digital storytelling to lift reach
Education
Degrees, certifications, and relevant coursework
MICA Ahmedabad
PGP - MBA, Business Administration
PGP - MBA at MICA Ahmedabad (2024).
Daulat Ram College, Delhi University
B.A. (Programme), Arts
B.A. (Programme) at Daulat Ram College, Delhi University (2020).
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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