B2B marketing strategist with 7+ years in B2B digital marketing and 18+ years overall. I build the plan behind demand generation for tech and SaaS brands: ICPs, buyer journeys, messaging, ABM (6sense, Demandbase), lead lifecycle, scoring, nurture and full-funnel reporting, and keep SEO, paid, content, design and web teams aligned to it. Hands-on paid media background.
Looking for a job
Vidya Kumar
@vidyakumar
Paid Media Lead at TripleDart Digital who scaled a SaaS client’s pipeline to $17M in three months.
IndiaWhat I'm looking for
At TripleDart Digital, I drive paid media strategy and execution for B2B SaaS clients, connecting campaign decisions to pipeline, CAC, and ROAS. For a Merchant of Record SaaS client, I hit its $7M monthly pipeline target in the first month and scaled pipeline to $17M over three months.
At Position2, I was the strategy owner for B2B tech and SaaS accounts, aligning channel teams around GTM plans and full-funnel reporting. I built lead lifecycle and scoring approaches, ABM programs, and messaging frameworks, and created HubSpot and Salesforce tracking systems that gave clients lead-to-revenue visibility.
My earlier work included leading digital and e-commerce growth at Timios, where I coordinated website, content, acquisition, and conversion efforts. Across my career, I’ve worked in B2B marketing strategy, paid media, SEO, marketing operations, and account management.
Experience
Work history, roles, and key accomplishments
TD
Current
Paid Media Lead
TripleDart Digital
May 2026 - Present (5 months)
Serve as primary point of contact for B2B SaaS client accounts, owning communication and performance reviews. Drive paid media strategy and execution across Google, LinkedIn, Microsoft, Reddit, and Meta, and design ABM campaigns.
PO
Strategy Planner
Position2
Dec 2021 - May 2026 (4 years 5 months)
Acted as central strategy owner for B2B tech and SaaS client accounts, aligning SEO, PPC, LinkedIn Ads, content, design, web, email, and marketing automation teams. Built GTM dashboards, ran performance reviews, and defined lead lifecycle and scoring.
TL
Digital Marketing Lead
Timios, Firmroots Private Limited
Jun 2020 - Dec 2021 (1 year 6 months)
Led digital and e-commerce growth strategy for a D2C brand, coordinating website UX, content, acquisition, and conversion optimization. Planned LinkedIn, Google, and Meta campaigns for product launches with focus on ROI.
BC
Sr. Manager, Digital Marketing
Bren Corporation
Mar 2020 - May 2020 (2 months)
Designed lead generation strategies with lead quality analysis, nurturing frameworks, and performance benchmarks.
SI
Manager, Digital Marketing
Sumadhura Infracon
Apr 2018 - Feb 2020 (1 year 10 months)
Owned digital and performance strategy across Google Ads, Facebook, LinkedIn, housing portals, and native platforms. Grew website traffic from 11K to 70K users/month and organic traffic from 5K to 11K users/month.
NS
Manager, Operations
Net Assets Solutions
Nov 2016 - Apr 2018 (1 year 5 months)
Led key account management for digital clients, planning and presenting 360-degree strategies across SEO, PPC, content, and website optimization. Improved client website performance through site architecture optimization, SEO audits, and content strategy.
DI
Key Account Manager
Dell India
Aug 2011 - Mar 2013 (1 year 7 months)
Managed enterprise accounts with focus on delivery excellence, SLA adherence, and partner collaboration. Forecasted pipeline and revenue on quarterly and annual cycles.
CS
SEO Account Manager
Content Yogi Solutions
Jan 2010 - Jul 2011 (1 year 6 months)
Managed client SEO and PPC accounts, including keyword research, bid optimization, client communication, and performance reporting.
Education
Degrees, certifications, and relevant coursework
VU
VMRF Deemed University
Bachelor's, Computer Science
Bachelor's degree in Computer Science from VMRF Deemed University, Salem, completed in 2005.
GO
Google Ads Certification, Digital Marketing
Certification in Google Ads covering Search, Display, and Video.
GO
Google Analytics 4 Certification, Digital Marketing
Certification in Google Analytics 4.
HU
HubSpot
HubSpot Certification, Marketing Automation
Certification in HubSpot.
DE
Demandbase
Demandbase Certification, Account-Based Marketing
Certification in Demandbase.
SE
6sense
6sense Certification, Account-Based Marketing
Certification in 6sense.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
IndiaAuthorized to work in
Salary expectations
146k+ INR
Social media
Job categories
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