Loading...
Loading...
Himalayas
About usHimalayas PlusCommunityTech stackEmployee benefitsTerms and conditionsPrivacy policyContact usFor job seekers
Create your profileBrowse remote jobsDiscover remote companiesJob description keyword finderRemote work adviceCareer guidesJob application trackerAI resume builderResume examples and templatesAI cover letter generatorCover letter examplesAI headshot generatorAI interview prepInterview questions and answersAI interview answer generatorAI career coachFree resume builderResume summary generatorResume bullet points generatorResume skills section generator© 2025 Himalayas. All rights reserved. Built with Untitled UI. Logos provided by Logo.dev. Voice powered by Elevenlabs Grants
Join the remote work revolution
Join over 100,000 job seekers who get tailored alerts and access to top recruiters.
@michaelbuchanan
Visionary marketing executive with 20+ years of experience in B2B, B2G, and B2C industries.
I am a visionary marketing executive with over 20 years of experience in leading go-to-market strategies, demand generation, and brand positioning for high-growth SaaS organizations. My proven ability to drive scalable revenue through full-funnel marketing programs, account-based marketing, and lifecycle marketing has been instrumental in my career. I pride myself on being a trusted cross-functional partner to Sales, Product, and RevOps teams, known for building high-performing marketing engines that fuel MQL-to-ARR conversion.
In my current role as Vice President of Marketing Strategy & Transformation at MTB, Inc., I lead go-to-market and growth strategies for multiple B2B and B2G SaaS solutions. My efforts have resulted in a 40% acceleration in pipeline velocity and a 33% year-over-year increase in new customer acquisition. I have successfully launched integrated digital, social, and email campaigns that improved lead conversion rates by 47%, achieving a remarkable 122% return on ad spend. My focus on analytics and performance optimization ensures that I continually refine our strategies for maximum impact.
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!

Work history, roles, and key accomplishments
MTB, Inc.
Jan 2018 - Present (7 years 10 months)
Leading go-to-market and growth strategies for B2B, B2G, and SaaS solutions. Oversaw product launch and commercialization, achieving a 33% YoY increase in new customer acquisition and a 29% increase in customer lifetime value. Improved lead conversion rates by 47% through integrated digital campaigns.
NCR VOYIX
Jan 2024 - May 2024 (4 months)
Built and led a marketing team focused on demand generation and ABM. Executed full-funnel strategies using Salesforce Marketing Cloud, increasing SQLs by 119% and reducing CAC by 22%. Developed advanced segmentation and messaging for improved engagement.
C&M Consulting
Jan 2010 - Jul 2018 (8 years 6 months)
Led a team to develop omnichannel strategies for global clients, managing a $3MM media budget. Achieved a 4:1 return on ad spend and increased customer acquisition efficiency by 37%. Advised C-suite clients on brand alignment and marketing operations.
Degrees, certifications, and relevant coursework
Master of Business Administration, Marketing
Master of Business Administration (MBA) with a focus on Marketing.
Bachelor of Business Administration, Risk Management
Bachelor of Business Administration (BBA) specializing in Risk Management.
Software and tools used professionally
You can contact Michael and 90k+ other talented remote workers on Himalayas.
Message MichaelRandall LaVeau
VP of Marketing, Noodle.ai
Jody Lakota
Director, Global Head of Growth, ZS Associates LLP
Emmanuel Garcia
Director of Marketing Strategy, Antuit.ai
Brianna Wiesenthal
Senior Digital Marketing Manager, Hudson Valley Lighting Group
Eric Bogard
VP of Marketing, CopyLeaks
Eiko Lane
Senior Director of Digital Demand Generation, ISpot TV
Matt Aster
Director, National Technology Marketing & AI Product Marketing, CBIZ
Alyssa Fox
Senior Vice President, Marketing, The CapStreet Group
Bess Childs
Executive AI & ML Marketing, Self Directed Study
Kiel Welk
Director of Marketing, ClearCompany