Michael Buchanan

I am a visionary marketing executive with over 20 years of experience in leading go-to-market strategies, demand generation, and brand positioning for high-growth SaaS organizations. My proven ability to drive scalable revenue through full-funnel marketing programs, account-based marketing, and lifecycle marketing has been instrumental in my career. I pride myself on being a trusted cross-functional partner to Sales, Product, and RevOps teams, known for building high-performing marketing engines that fuel MQL-to-ARR conversion.

In my current role as Vice President of Marketing Strategy & Transformation at MTB, Inc., I lead go-to-market and growth strategies for multiple B2B and B2G SaaS solutions. My efforts have resulted in a 40% acceleration in pipeline velocity and a 33% year-over-year increase in new customer acquisition. I have successfully launched integrated digital, social, and email campaigns that improved lead conversion rates by 47%, achieving a remarkable 122% return on ad spend. My focus on analytics and performance optimization ensures that I continually refine our strategies for maximum impact.