Ben Lynch
@benlynch
Senior outbound sales leader building retention-first funnels and AI-powered sales systems across APAC and global markets.
What I'm looking for
I’m a senior outbound sales leader with 15 years of service-based commercial experience across consumer subscription, executive search, regulated financial services, and B2B advertising. I co-founded a recruitment consultancy (sold on exit) and most recently spent 3 years on the front line of HelloFresh AU’s acquisition funnel as Sales & Campaign Manager at D2MS, bringing direct “HelloFresh ecosystem” knowledge of sign-up, retention economics, and lifecycle levers.
I build systems that scale: I proposed UX changes to the HelloFresh sign-up journey that were adopted and trialled in their Norwegian market, cut subscription cancellations from 45% to under 5%, and lifted B1/B2 subscriber retention by 20%+ within 8 weeks. I built an AI-powered operations platform from scratch (no dev team, no budget), created the BMF objection framework, redesigned onboarding into a measurable 3-week induction, and managed remote teams of up to 30 reps across 9 countries.
Experience
Work history, roles, and key accomplishments
Sales & Campaign Manager
D2MS Australia
Nov 2023 - Apr 2026 (2 years 5 months)
Led service-based outbound sales for HelloFresh AU and YouFoodz as Sales & Campaign Manager, promoting through multiple roles while managing a remote team of up to 30 reps across 9 countries. Proposed HelloFresh sign-up UX changes (18 pages to 1) adopted by HelloFresh and trialled in Norway, and reduced subscription cancellations from 45% to under 5% while lifting B1/B2 retention 20%+ within 8 wee
Co-Founder & Sales BD Representative
Gallagher Lynch Consulting
Jul 2020 - Dec 2022 (2 years 5 months)
Co-founded and built an executive recruitment consultancy from zero, placing 89 senior leaders into C-suite roles across Indonesia over 2.5 years. Drove 150+ daily outbound calls with ~1-in-20 close rate, generating approximately $580K in placement revenue.
Co-Founder & Sales BD Rep
Gallagher Lynch Consulting
Jul 2020 - Dec 2022 (2 years 5 months)
Co-founded an executive recruitment consultancy from zero and built the commercial engine for service-based outsourcing-adjacent sales across Indonesia. Placed 89 senior C-suite leaders over 2.5 years (~$580K revenue) via 150+ daily outbound calls with a one-in-twenty close rate, owning deals end-to-end from sourcing to signed offer.
Business Development Manager
DeVere Group
Feb 2017 - Dec 2019 (2 years 10 months)
Sold regulated, service-based international pension transfer and advisory solutions to C-level expats across APAC through fully self-generated outbound. Closed a £887K pension transfer and achieved 22% conversation-to-appointment conversion using 100% cold leads without marketing or inbound support.
Team Lead & Sales Executive
Elite DTA Ltd
Sep 2015 - Jan 2017 (1 year 4 months)
Sold B2B and B2C service-based advertising packages via cold outreach, requirement scoping, and closing, with average deals of £5,000 (B2B) and £250 (B2C). Led a 5-person operation and drove 16% month-on-month sales growth through telephonic outreach and team leadership.
Sales Rep to Team Leader
On Point Marketing (Credico)
Mar 2015 - Aug 2015 (5 months)
Performed service-based field sales on behalf of national charities (NDCS and Action for the Blind), driving direct outreach and closing. Achieved 16% month-on-month sales growth and earned two promotions within 6 months to team leader and assistant ownership.
Corporal, British Army
Household Cavalry Regiment
Sep 2006 - Feb 2015 (8 years 5 months)
Served 8.5 years in the Household Cavalry Regiment as a reconnaissance commander, leading a team of 12 and completing high-responsibility tactical patrols. Achieved honors including Cambrian Patrol Gold Medallist and earned reconnaissance qualification at LRRCC.
British Army Corporal
Household Cavalry Regiment
Sep 2006 - Feb 2015 (8 years 5 months)
Served as a reconnaissance commander in the Household Cavalry Regiment for 8.5 years, responsible for a team of 12. Led field operations, training, and operational planning, including completing Gold Medallist patrol and reconnaissance qualifications.
Education
Degrees, certifications, and relevant coursework
Agile PM Practitioner (APMG)
Agile PM Practitioner, Agile Project Management
2014 - 2015
Completed the Agile PM Practitioner qualification with APMG. Covered Agile project management principles and delivery practices.
PRINCE2 Practitioner (BCS)
PRINCE2 Practitioner, Project Management
2013 - 2014
Completed the PRINCE2 Practitioner qualification with BCS. Trained in PRINCE2 project management methods and practice.
BCS (British Computer Society)
PRINCE2 Practitioner, Project Management
2013 - 2014
Completed the PRINCE2 Practitioner qualification through BCS (British Computer Society) from 2013 to 2014.
Army Foundation College Harrogate
52-week Junior Entry, Military Training
2006 - 2007
Completed the 52-week Junior Entry programme at Army Foundation College Harrogate.
City & Guilds
Level 4 Diploma in First Line Management, First Line Management
Completed a Level 4 Diploma in First Line Management, including telecoms, ECDL, mechanical engineering, and maths and English coursework.
APMG International
Agile PM Practitioner, Agile Project Management
2014 - 2015
Completed the Agile PM Practitioner qualification through APMG from 2014 to 2015.
Army Foundation College Harrogate
Army Foundation College (Junior Entry), Military Training
2006 - 2007
Completed the Army Foundation College Harrogate 52-week junior entry program from 2006 to 2007.
City & Guilds
Level 4 Diploma in First Line Management, First Line Management
Completed a City & Guilds Level 4 Diploma in First Line Management, with additional study listed as Telecoms, ECDL, Mechanical Engineering, and Maths & English.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
Interested in hiring Ben?
You can contact Ben and 90k+ other talented remote workers on Himalayas.
Message BenFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
